Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

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Posts by Lindsey.

March 14, 2014  by Lindsey
Newfangled has been talking a lot recently about Lead Development Ecosystems, which consist of a conversion-focused website, a marketing automation tool, and a customer relationship management tool. I want to focus on the third part of the ecosystem: the CRM. We recommend Salesforce to our clients; it’s the most widely adopted CRM on the market, and it integrates with just about anything you can think of. Often, our clients purchase a Salesforce license but never manage to get their CRM implementation off the ground. Salesforce is an enterprise-level tool, with the ability to scale for massive implementations. It’s chock-full of functionality. But never fear: you don’t need to understand everything Salesforce can do in order to use it successfully.   more

July 24, 2013  by Lindsey
Workflows in Salesforce are a fantastic way to automate certain business processes. You can create a rule, and based on certain criteria that you set, Salesforce can do a number of things, like send an email, create a task, or update a field. In this blog post, I'll walk through setting up a workflow rule, using one of Newfangled's rules as an example.    more

July 2, 2012  by Lindsey
So you're thinking of integrating your web leads with Salesforce? Great call! In this blog post, I'll be outlining how to prepare for a basic web-to-lead integration, and making some simple recommendations to ensure it goes smoothly.    more

May 15, 2012  by Lindsey
One of our project managers recently asked me some questions on behalf of a client who is in the process of setting up Salesforce. It made me think back to what it was like when I first started using Salesforce. I dove right in, with no real training plan. I remember how daunting it was to log in for the first time with no idea what I was doing, and I spent many hours spent poring over various help documents, books, and blogs trying to figure it out. So I decided to compile a list of the most helpful resources I used (and still use) while learning the ins and outs of Salesforce.     more

February 17, 2012  by Lindsey
Mark's first book, A Website that Works, was released in June. Since then, I've been in charge of book orders. To date, I've sent out almost 400 books, so thought it'd be cool to map out all the different places the book has shipped to. 380 books, 39 states, 10 countries!    more

January 31, 2012  by Lindsey
I recently completed a big first step in syncing our marketing efforts with Salesforce's Campaign functionality. While it has only been in place for a few days, it should give us some great insight into the influence of marketing on our sales efforts, as well as a more complete picture of our lead and contact base.    more

August 16, 2011  by Lindsey
This blog post was particularly hard to write. I knew what I wanted to write about, but I couldn   more

August 4, 2011  by Lindsey
This month for my Newfangled peer enrichment session, I outlined the basics of Salesforce. This post is a very brief introduction to the main components of Salesforce. If you   more

July 5, 2011  by Lindsey
Recently we've started a series of posts applying The Two Things question to some of the topics we deal with on a daily basis at Newfangled. This post explores the two things about scheduling.   more

June 2, 2011  by Lindsey
One of the main goals of our Salesforce implementation is to provide an accurate picture of each person who has interacted with us in some way. This is achieved in part through our database of leads, which is integrated with our website. Each time someone responds to a call to action on our site   more

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