Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.


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November 28, 2011 
With the launch of the new Kindle Fire, all of us in the web development field may have a new browser to add to our QA roster in 2012: Amazon Silk.  Projections of the Kindle Fire (with its appealing $199 price point) are strong, with estimates of around 5 million by the end of 2011 and 20 million by 2012. To put that in perspective, the iPad has sold about 28 million since its launch. Rather than use an existing browser, Amazon has crafted its own that takes advantage of their vast cloud computing network to speed up mobile browsing   more

October 21, 2011 
We're thrilled to announce that the Web Marketing Association has awarded the Callahan Creek redesign with a WebAward for Outstanding Achievement in Web Development for 2011!    more

July 13, 2011 
As part of our '2 Things' meme, we boil down a big web topic into 2 essential points that we think represent the best lessons we could share. I volunteered for the topic of lead generation. There are countless approaches and ways of implementing a lead gen strategy, but in order for it to be a success you need to make sure these two things are done right.   more

June 15, 2011 
The natural state of a web project manager is one in conflict with itself: to enjoy your job, you must thrive on the approval and happiness of your clients but to do your job well, you inevitably have to tell clients no...and quite often. Even with years of experience, knowing how and when to deliver bad news is the hardest part of my job. While it may never become easy, I have learned a few lessons on how to do it well along the way.   more

May 12, 2011 
You're finally ready to redesign the ball and chain site you've been anchored to for years. You want to feel inspired and take some chances. You don't want to look anything like your competitors and most importantly, you want your site to feel like you.   more

April 12, 2011 
The best piece of advice I ever received about repairing a troubled relationship came from my brother, a man of few words who calls things like they are. As I analyzed and plotted my strategy to conquer the situation like a game of Risk, he stopped me cold in my tracks and said, "Katie, it's not that complicated. Just call them once a week." I had never considered that the solution to such a complicated problem could be that simple...   more

March 10, 2011 
When it came time for Imprivata to rebuild their site, a top priority was to rearchitect their CRM integration to improve manageability for themselves and user experience for potential leads. Imprivata gathers new leads from their site by placing form registrations in front of premium assets like whitepapers, webinars, etc. With a resource library filled with hundreds of assets, dealing with these registrations forms had become unruly for the client.  It was time to take a step back and reimagine a system that could free up the client to spend more time on content creation than managing its crm integration.   more

January 31, 2011 
Despite working on many projects involving complex CRM integrations over the past few years, I've had a tough time understanding the big picture of how these systems work and how their services differ from one another. In late 2010, I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also wanted to share it here for those of you who are similarly bewildered by the web lead management field.   more

January 3, 2011 
It's been a busy six months since we launched our mobile suite back in the spring of 2010, and we've been fortunate to build mobile sites for a number of our long time clients, and in the meantime, add some great pieces to our portfolio! Here are some examples of our latest mobile site launches...   more

October 12, 2010 
I can count the number of our clients I've met in person on two hands. It's astounding to consider what a web team can accomplish just by email and phone.  Yet, for certain issues (like gathering group feedback, remote training sessions, or troubleshooting bugs) there's no substitute for the ability to peer over the client's shoulder, or have them peer over yours. It's in these few, especially tricky remote communication gaps that projects can quickly go awry. Luckily, I've found a number of tools over the years that allow me to close that gap and rest assured that we're on the same page. Here are a few of these that I find particularly helpful.   more

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