Agency Partnership
Newfangled has been partnering with marketing agencies throughout North America to create conversion-focused sites for 18 years.
We love small agencies.
By "small" we mean agencies that have fewer than 100 full-time employees. We find that our culture, offerings, and expertise are all a very good fit for the small agency. It is also our belief that small agencies are the ones doing today's most important and impactful marketing work. We have found that small agencies are more agile, more focused, more resourceful, more connected with their employees, and more connected with their clients than big agencies tend to be.
We tend to have very close and personal relationships with our agency partners, and I (Mark) highly value my relationships with the principals of our agency partners. If you own a small agency and are interested in getting to know us better, let's talk.
Sites for Your Clients
Most of the sites we work on in partnership with agencies are for their clients, and those budgets are typically in the $30-80k range, although some highly complex sites can cost much more than that. In addition to building sites with agencies for their clients, we also build sites for agencies themselves.
Your Site
If you think we might be a good fit to work with you to plan and program your site, and you also think we're a good fit to partner with on client sites, you may qualify for a one-time 20% discount on the cost to have us build your site. Agencies who fall into this category typically pay us $25-40k for their site build, depending on the needs of the site.
How We Partner With You
We've been partnering with agencies for almost two decades, and our relationship with you is paramount. Once you introduce us to a client or prospect, the only way they can work with us on the project is through you. We work with your clients the way you want us to work with your clients.
When partnering with agencies on site builds for their clients, we typically give our quote to the agency directly, the agency wraps it up into their quote to the client, and we then bill the agency in stages for the project payment.
Newfangled agencies sell more.
Since Newfangled's conversion-focused approach is so unique and compelling, many agencies involve us in their business development efforts. Agencies that include us in their sales process close a very high percentage of those jobs. We find that once your client sees our detailed visitor tracking, CRM integration, Marketing Automation capabilities, and approach to responsive mobile design, they develop a much deeper understanding of how their website can work for them as a marketing platform, and that tends to lead to bigger budgets and the opportunity for both Newfangled and the agency to do much more impactful work for the client.