Show Me the Data!

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we've been learning just how valuable data is to us in general. Having access to real data is necessary to evaluating just about anything--whether it's the performance of a newlsetter campaign, the pages of your website, or even the people at your firm. Without it, you wouldn't be able to answer the questions that really matter:

"What is this worth?" "Is this working?" "What should we change?"

Ok, so you should be pretty psyched about data. If you're not yet, I've done you a favor and gathered together nine posts from the past year that are all about data. Don't worry, they're not terribly technical, and each includes a helpful visualization that is created to help communicate the key point concluded from the data collected. Go nuts!

The list below is ordered from newest to oldest.

3 Years of Sales Data	2 Years of Communication Data	3 Years of Blogging Data
6 Months of Referral Data	6 Months of Campaign Data	Top 3 Analytics Metrics
Impact of Specific Referrals	2 Years of Newsletter Data	1 Week's Email Data
1 Year of Campaign Tracking Data	1 Month of CTA Data	1 Day of Timesheet Data