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BLOG  |  AUGUST, 2009

Meet the new Village Fertility Pharmacy!

August 7, 2009 at 5:45 pm

I am pleased to announce one of the newest additions to the Newfangled family, the redesigned Village Fertility Pharmacy!

This site, which went live on July 31, was a complete rebuild/redesign. The means that we went back to the drawing board prototyping and reimagined the entire site from the ground up. Justin designed it, Dave built , and the entire VFP team worked tirelessly to populate their new site with expanded and updated content.

One of the biggest departures we took from the design of their original site was to do away with a traditional home page, opting instead to have two main sections that focus on the needs of Village's two types of site users: Patients (pictured above) and Medical Professionals (be


Comments
Mark O'Brien | August 10, 2009 9:02 AM

Jason,

This is a great before and after view into this project. We should do one of these posts for every project we put live.

Mark

P.S. We actually built the original VFP site around 2001, that original design you posted was done by The Melton Agency.
Jason | August 10, 2009 11:02 AM

Mark,
Thanks for the correction, I will update the post accordingly. I had a feeling that the original site may have pre-dated our admin/projects system, so I made my best guess. Was the Melton design the original site design?
Chris Butler | August 12, 2009 5:13 PM

Jason,

Great job on this project! I'd love to see a screenshot of the medication details page, too.

Chris