Typography and the Web
Designers love type--some more than others. This passion for letter form is rarely understood by anyone outside the design world. Most people wouldn't know a serif if it bit them on the descender. Long ago, when I was engaged, my soon-to-be wife asked what I wanted for Christmas. I listed off a few books about typography--she stared back blankly. But we designers enjoy this mystery knowledge of the sublimest of the arts. Then there's the web. Anyone with a refined appreciation for typography can barely stand the abuse of type on the web. It's truly ghastly--so few typeface options and so little size control. And on the web users can increase or decrease font size at will--oiy!
Early in my career I was a production artist at Pagano Schenk & Kay. I spent a large portion of my days fitting copy, working it into a nice even rag, letter-spacing and kerning everything from billboards to bowling shoe catalogs. Xacto blades and rubber cement brushes were like extensions of my hands.
So when I became a web designer I was both aghast at the horribly limited typographic control of the web, but also somewhat relieved that my days of filing metal or hacking up galleys were over. next >
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We're in HOW ® Magazine!
The October 2006 self-promotion annual includes an article about how advertising agencies and design firms can better use their websites. We're quoted all over it (pages 128-134). Check it out!