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BLOG  |  APRIL, 2009

Is Twitter a Trap? or are We Simply Still in Progress?

April 20, 2009 at 8:00 am
by Chris

I've been pretty clear about my ambivalence toward Twitter (and other social media, though my opinion has shifted back and forth in the past couple of years- see an old post for example), but evidently not so ambivalent as New York Times columnist Virginia Heffernan, who, in her latest piece titled Let Them Eat Tweets - Why Twitter is a Trap, writes:

“Connectivity is poverty” was how a friend of mine summarized [Bruce] Sterling’s bold theme. Only the poor — defined broadly as those without better options — are obsessed with their connections. Anyone with a strong soul or a fat wallet turns his ringer off for good and cultivates private gardens that keep the hectic Web far away. The man of leisure, Sterling suggested, savors solitude, or intimacy with friends, presumably surrounded by books and film and paintings and wine and vinyl — original things that stay where they are and cannot be copied and corrupted and shot around the globe with a few clicks of a keyboard.

Nice, right? The implications of Sterling’s idea are painful for Twitter types. The connections that feel like wealth to many of us — call us the impoverished, we who treasure our smartphones and tally our Facebook friends — are in fact meager, more meager even than inflated dollars. What’s worse, these connections are liabilities that we pretend are assets. We live on the Web in these hideous conditions of overcrowding only because — it suddenly seems so obvious — we can’t afford privacy. And then, lest we confront our horror, we call this cramped ghetto our happy home!

I've got to say: This is pretty rough. I read Sterling's blog and love many of his ideas, but I don't find this particular one very productive. Of course, I realize that he is being quite sarcastic here, but even so, the last thing we need is another way to emphasize class distinctions. And anyway, I'm not so sure that his point is even correct, unless the rich and famous (like Oprah) join the likes of Twitter only to continue to receive the adulation of the masses that they so badly need and/or to "strengthen brand recognition" (that statement, by the way, in reference to a person? Vom.).

I would prefer to see the current state of the web as "in progress," (still!) and things like Twitter being sincere attempts to organize and spread information. Sure, they can be overwhelming, derivative and flat-out annoying, but my hope is that things will eventually settle in some regards, such that we won't necessarily feel like we are fighting against a tide of activity that demands more from us that we are able, or willing, to give. This will require patience, of course, which seems to be waning for many. Later in her column, Heffernan concludes,

"Maybe the truth is that I wish I could get out of this place and live as I imagine some nondigital or predigital writers do: among family and friends, in big, beautiful houses, with precious, irreplaceable objects."

For me, forget the "big, beautiful houses with precious, irreplaceable objects." They demand just as much from us as incorporeal things, like, say, Twitter.


Comments
Jason | April 20, 2009 11:24 AM

Ah, the inevitable Twitter backlash. There's been so much hype over celebrity Twitterers (Ashton Kutcher, Oprah, P. Diddy, everyone at CNN, etc.) and their mad dash to rack up the most followers, that I suppose it's easy to overlook the fact that Twitter can be an incredibly valuable tool on the small scale. For example, the independent podcasting community remains tight-knit, even over vast geographical distances, with the help of the communication fostered by Twitter. (Many podcasters have also found it to be a great tool for promotion and viral marketing.)

Another great example is how it is used by our local tech community to stay in touch, share information and ideas, promote upcoming events, and let each other know about local job opportunities.

Ultimately, the Internet is, like you say, a work in progress. Something better, more useful, and, dare I say, more meaningful is bound to come along eventually. When it does, I'm sure I'll hear about it first from Twitter!
Chris Butler | April 20, 2009 11:35 AM

Jason, It does seem to be a backlash, one that I am personally swept up in just a bit. I just don't know how I feel overall!

You can see from the comments string in Katie's post about how to use Twitter well that there are still many diverging opinions about Twitter in general, whether about its purpose or the etiquette of being a Twitterer. I think Katie made a good point about the reasonable number of people one can follow, but appreciate that this number will be more or less depending upon the person. Michael Surtees, for one, does not like the limit recommendation.

One other thing I meant to note about Twitter: I think, even if Twitter goes away at some point, integrating with it or its successor will be unavoidable. Tools like SickCity.org are an example of how Twitter data can be aggregated with powerful results- something that marketers will be very interested in doing for mentions of products, services, events, people, etc.

Chris
Andrew | April 20, 2009 8:36 PM

Is it possible that Twitter is recommending limits in anticipation of moving to a paid model where "power" users (those with a certain amount of followers/followees) pay a monthly fee?
Alex | April 20, 2009 8:44 PM

Maybe this is a good time for Twitterholics to admit they have a problem! This video put it best: http://www.youtube.com/watch?v=PN2HAroA12w.
Chris Butler | April 21, 2009 10:03 AM

@Andrew, I've heard people wonder that before. It will be interesting to see where things go in terms of monetizing Twitter.

@Alex, I loved that video too- very funny, and definitely everything I've ever wanted to say about Twitter.
Chris Butler | April 21, 2009 10:36 AM

Also, just in case you thought Twitter was already taking over your life, wait until it takes over your brain! Check out this article about how "early on the afternoon of April 1, Adam Wilson posted a message to Twitter, but instead of using his hands to type, the University of Wisconsin biomedical engineer used his brain."
Ted | April 22, 2009 9:22 PM

Pretty rough? How about pretty true? So what if it sounds bad- if that's the way it is, then there's no point in getting upset about it.
JD | April 22, 2009 9:29 PM

Did you hear about the couple who rigged their cat door up to Twitter? They track their cats with RFID tags and whenever they come in through the cat door, sensors trigger a laptop to take a picture and tweet for them.
http://ioanghip.googlepages.com/
Chris Butler | April 23, 2009 11:06 AM

@JD, Yes, I did! I listen to the Spark podcast, which featured the twittering cat door on this week's episode.
Chris Butler | April 23, 2009 11:56 AM

Also, in a pretty decent "oh snap" article on how if Ashton Kutcher's at the pinnacle of the Attention Economy, then the Attention Economy needs a bail-out, Advertising Age columnist Simon Dumenco writes,
"the utopian rhetoric of social-networking aside, the lesson of media history is that, regardless of the rise and fall of media conglomerates, media is almost always about The Few profiting at the expense of The Many's attention. To put that another way, The Many are actually investing their mind share -- their currency in the Attention Economy -- in a way that leads, for the most part, to the enrichment of The Few. To put it rather cynically, a certain portion of The Many are getting ripped off -- deprived of more and more of their mind share for little or no gain"