Top Exit Page Report

The top exit page report lists the last pages viewed before a session ends. I admit, looking at the exit page report can make me a little sad. And it can be a bit perplexing when I see that many of my most popular pages are also in my top exit page list. If they're so popular why do people go away after seeing them? I have to remember that many visits to my website will be "bounce" visits. Bounce visits are sessions where a visitor hits just one page and then leaves the site right away. This happens a lot with search engine traffic. People do tend to click a lot of links from search results before they find what their looking for. So it's not at all unusual to see my best performing search engine pages are also high in the exit page list, since their activity get there share of bounces.

I can get detail on my exact bounce pages in the bounce rate report.

I don't find the Click Path report very helpful. It reports on the most common paths, or page visit sequences. But because each visit to my website is so unique there really aren't many common paths. There is a variant to this report available in Google Analytics that I do find helpful--we'll be heading there soon.