There is much to be said for the power of words in any context: written, spoken, printed, or published on the web. Words are powerful because they enable us to communicate. This wondrous capacity is, without question, the most essential tool for the progress of mankind. I make this statement knowing that overstatement is a symptom of terrible writing. But the fact that this is not an overstatement testifies to how amazing words really are! Written words are filled with potential. They are like knowledge batteries, holding their charge until they are slotted into place. Written words unleash their power when they are plugged into the mind of the reader. Word choice and sentence structure determine your effectiveness in conveying meaning to your reader. Word power holds true on the web just as it does in print. Therefore, we should pay careful attention to our words, regardless of their manner of delivery.

But on the web, words have even more power.   next >