As project manager, my goal is to help clients think strategically about how to build websites that contribute measurably to the growth of their businesses while at the same time providing visitors with a seamless, frustration-free user experience. In guiding clients through the full web development process, I look forward to giving them the tools they need to engage actively in the planning phase and take ownership of their websites.
Prior to joining Newfangled, I spent five years working in book publishing before joining a small digital marketing firm as the Director of Content. My work history also includes stints as a pastry baker and as a farmhand on organic vegetable farms from northern Virginia to southern Spain. I currently serve on the Board of the Orange County Literacy Council and enjoy doing a little freelance food writing and copywriting on the side (I coauthored Sara Foster’s Southern Kitchen, published in 2011 by Random House, and am now working on a cookbook for UNC Press). I'm passionate about good food, good design, and a well-turned phrase, and I'm especially partial to swimming holes, bike rides, yoga, brunches, and the ukulele.
My Blog Posts
Newfangled produces a lot of content of each month. I mean, really — a lot. That’s been the case for a long time, but we’ve recently experienced a pretty significant jump in output. Let me quantify that a little more concretely. Last month (January 2014), we published a whopping 20,000 words of content comprised of one newsletter, one case study, and ten blog posts. How on earth does a company of our size (there are about twenty of us on staff), with exactly zero full-time, dedicated writers manage to produce that much content? Well, we recently made some pretty significant changes in how we manage our content strategy. The payoff has been increased output and a more sustainable model. Here's what we've done to increase production by 85% and get more efficient, too... more
We recently published a piece on our blog laying out the reasons you should produce content for your business’s site: SEO, lead development, and sale. Assuming you're in agreement, the question then becomes: how can you tell — concretely, on the basis of data — whether your content is actually serving those goals? more
I have a confession to make: I almost always skip over articles that claim to offer the latest advice on improving SEO. It’s not that I don’t believe in the importance of SEO best practices, it’s just that advice around this topic so often feels — forgive me, all you noble SEO professionals — borderline gimmicky. And, given the secrecy around Google’s (and other search engines’) algorithms, even the most reliable SEO guidelines can tend to be a bit fuzzy. But there is still plenty to think about when it comes to search and the shifting platforms in which folks find and access content. With that in mind, I thought now would be a good time to review some best practices in the context of projected SEO-related developments for 2014. more