As project manager, my goal is to help clients think strategically about how to build websites that contribute measurably to the growth of their businesses while at the same time providing visitors with a seamless, frustration-free user experience. In guiding clients through the full web development process, I look forward to giving them the tools they need to engage actively in the planning phase and take ownership of their websites.
Prior to joining Newfangled, I spent five years working in book publishing before joining a small digital marketing firm as the Director of Content. My work history also includes stints as a pastry baker and as a farmhand on organic vegetable farms from northern Virginia to southern Spain. I currently serve on the Board of the Orange County Literacy Council and enjoy doing a little freelance food writing and copywriting on the side (I coauthored Sara Foster’s Southern Kitchen, published in 2011 by Random House, and am now working on a cookbook for UNC Press). I'm passionate about good food, good design, and a well-turned phrase, and I'm especially partial to swimming holes, bike rides, yoga, brunches, and the ukulele.
My Blog Posts
When we work with clients to develop content strategies, our conversations typically begin with a great deal of energy and enthusiasm. With all the potential rewards of content marketing--improved SEO, more and better-quality site traffic, and the prospect of numerous content-related conversion opportunities--it's easy to get excited, and the impulse is often to dream big. That’s especially true in the prototyping phase of the web development process, which can sometimes feel a bit like the buffet at your favorite Indian restaurant.That’s why it’s so important to pause and take an unblinking look at the resourcing requirements of your chosen content strategy. more
I sometimes moonlight as a food writer, and it recently occurred to me (d’oh!) that formulating a really good content strategy is a lot like cooking or, more precisely, like developing a recipe. In both cases, you begin with a goal and a bit of educated guesswork, embark on a process of careful planning and trial and error, documenting and tweaking as you go, and come away with a tasty reward — as well as a blueprint for future success. more
I want to take a step back from the series of posts I’ve been writing about content marketing and address something that’s only tangentially related--but that anyone involved in the production of content must eventually contend with: burnout. Behind all this talk about content lies a pretty daunting assumption having to do with creation, and any honest discussion of high-volume content strategies must recognize and contend with the problem of creative burnout. more