Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

FIG X. What is the main thing you struggle with when it comes to web development?

185 respondents provided specific answers to this question:

Finding the right talent

Design and updates no problem ...Implementation needs work, so i'll be taking some courses in July to brush up.

time and expertise

This whole range of questions are N/A for my firm. We are 100% digital (3D and animation) but we have nothing to do with web development. Equating these two as the same thing is incorrect.

Keeping up with the pace of change

Finding the right development partner for each job.

staying within budget

Clients that have a poor brand

Talent acquisition

clients are time crunched and put off web work as not top priority

Our internal process

Having the right people available at the right moments

getting time to develop our own new site.

Compromising client input with what we know will work.

Functionality expectations in check with budget expectations

Finding enough talent and managing process -- and of course there's scope creep.

Keeping Up with Trends / Creating Standard Operating Procedures since things are always changing

Partnering with web developers. It is tricky not having or wanting to bring that expertise in-house but wanting to be able to handle more complex projects.

knowing all the ins and outs of different CMS platforms; credible statistics about what designs work better

The difference between what we do as marketers and branders and websites ... focusing on marketing message, content strategy and SEO as well as design ... whereas most "web design" firms expect the client to provide the content and don't provide SEO support. So they're much cheaper.

Too many moving parts for us to become expert. Not our skill set sweet spot. Web is more of a byproduct of our other work.

Affording the talent needed to do the level of work we'd like to accomplish.

Change--new platforms

I think that you have asked the question for us... We don't do many web sites, but we do dozens of micro-sites and landing pages a year. Every online, mobile and offline effort that we do has landing pages.

Leadership, internally and externally

Managing dev partners for high quality IT/QA thats in budget and on time

Alternative pricing comparisons, 'fit' and some general lack of web savvy

We specialize in a niche area - employee communications. We need more work in this area to justify a full-time hire, so we partner with freelancers. I'd love to find a small firm to partner with on projects but haven't found the right fit yet.

Getting clients to commit to and pay for excellent design

Hiring - we need for digital experts

Finding qualified project managers

Getting clients to pay close attention during the wire frame and functional spec phase--they tend to make revisions after the site is built.

Client indecision

Keeping up with changing climate and finding the right developer

have the right volume with the right staff availability

Recruiting quality employees.

Strong, response focused strategies. Simple Soc. Media management solutions. Overall content management scheduling.

hard to wrangle content from client websites seem to drag on past schedules due to missing content/delayed feedback

keeping up with technology

comfort in finding a reasonable priced and dependable back end supplier.


quality costs, clients reluctant to pay for

new technology

making the shift from a full service direct response agency to an agency that has digital capabilities.

IT Departments at the client

Keeping good developers on staff.

nothing technical, more about getting paid for value or differentiating against commoditized offerings

keeping up with technology changes

reliable developers

changing software options

Client Budgets

Sustaining enough web development projects to make it the driving force for the agency.

Legacy client platforms (.net) with CMS tools at odds responsive design trends. Lack of client buy-in to building a site that is customer/persona driven.

reliable programming partners

We cannot find the employees to help us with this. We do most work in-house and farm out some.

Commoditization and keeping up with the volume of new things that come out daily


staff, timelines

Not being experts

small firm so need to experts in design/ui as well as programming/dev

vastly different budgets from client to client

1. closing deals
2. scope of work & pricing

being expert in a variety of CMS types

Hiring good staff - and efficiency

Getting clients to deliver content

Talent and keeping up with all the tools

work flow and content/image generation


educating clients that it should be part of overall strategy and not treated as separate

Being price competitive and usability testing.

Keeping up with current trends. Including all the bells and whistles clients want for the budgets client want to pay.

being known for experience and strategy, not just implementation

Typical web developers don't have a helpful attitude. I look at developers to web as printers to print.

People who look to companies who do web development only vs. full service marketing/design.

Having the client define what it is they want to solve with a website besides "we just need one"

Getting the design right

Managing client through process and client developing content

Fewer budget overruns

Creatives and account managers who grew up in traditional agencies are not "digital natives." Young digital natives lack "wisdom" and experience in strategy, planning and execution. Bridging the divide and developing the holistic, integrated digital offering is the big challenge for us right now.

Client budgets Finding good web development t partners.

Writing content

Trained staff

continuing service after the website has been developed and launched

Landing on a repeatable workflow and platform. We develop on WordPress, Umbraco, .Net


Working with creative communication firms that understand the importance of web development.

Visual design

We are old dog designers, hanging in there, - it's systems-based design work that's why we can do it ''well'' - What we struggle with is a limited knowledge of ever-new web tools, apps, online resources, and, a limited number of web development partners of long standing, we don't know how up to the minute they are, either.

No track record to validate the work.


Finding qualified UI/UX employees.

Adapting tools designed for consumer pr and marketing to public affairs objectives.

Finding qualified employees in our market

Finding great talent (creative and tech) who are comfortable with agile and responsive design.

Time and $

ebb and flow of work

Initially, clients don't understand web design or process (tho they may think they do), in contrast to print, where they understand the underlying assumptions

getting clients to pay for what they want... champagne taste and beer budget

Schedules and budgets. Clients do not understand SEO and all the things beyond just setting up the site.

Selling the benefits to clients and the costs associated with web development and design.> They perceive it can be done for under $2K - $3K

Hiring good web developers forgone team.

The cost of outsourcing it, and not having someone on hand to do it

N/A - We focus strictly on native apps, not web

Educating clients on the value we bring and add. And overcoming their price objection

We don't build websites, so these past few questions aren't relevant to us.

Affordable development partners.

Finding capable and responsive programmers.

dumb clients

keeping up-to-date with technology. using technical terms knowledgeably

Time spent in iterations from low fidelity to high fidelity (as though the design brief keeps fading in and out of view). Client don;t actually understand their business or objectives, and in particular lack the commitment to measurement

Clients actually using the CMS

Keeping up with new developments. I don't feel we can really own the "expert" label as a result, though others apply it to us.

Integrating all the web tools

Preventing scope creep

Finding great and affordable back-end web production firms


reliable partners

FInding/hiring people with the right skills. Unrealistic client expectations regarding budget.

process and project management

Programming. Not enough of this type of work to warrant a full time position.

SEO and specialized backend coding

Managing to the scope of work.

keeping up with emerging technologies. scaling programming resources up/down.

Hiring of internal resources

Knowledge level due to generation gap.

Prospects not understanding what elements are valuable and how much they cost in the process of development.

Client's basic knowledge to our advanced knowledge and coming to terms together as far as development requirements.

Understanding how to appropriately design for this medium in a way that takes advantage of emerging practices (e.g. responsive design)

clients understanding cost

Controlling scope creep.

Internet Explorer.

Finding good workers

competing with dedicated digital firms

Nothing special, we take those project which we could handle

Selling and balancing client responsibilities with our firm's responsibilities. Often scope creep.

Clients producing content, photography and other material to execute the website on a timely manner.

Budget constraints

Not our primary area of expertise

Not having a UX developer on is very difficult to compete with the facebooks and twitters here in the bay area. We just cant pay what they can and don't have the name...

Getting the avg price to increase.

Finding enough reliable local talent.

Reliable back end programming.

scope creep

keeping up with technology

scoping and timelines

Quality of design translation.

Right now I'm trying to learn as much about it as I can on my own, by reading books and taking online courses - How U and Webvanta.

Finding time to apply the same strategies to our own company.

capacity planning

Getting compensated fairly for our work

Balancing brand tone of voice with SEO. We're tone of voice specialists, by the way, not web developers, hence not answering two questions above.

Transition from fixed to responsive and choosing the right CMS going forward

Explaining the value/cost of a good website

Procrastination. Too many projects to manage at once.

Building advanced features with scripts.

Web development itself

Keeping on top of new technology

programming bandwidth

helping clients integrate web communications into their work flow

Adapting to new trends (responsive) and how to manage/teach/price to clients.

It used to be technology. Clients wanting complex features we have to hire out for. This has been alleviated a great deal since we've been using Wordpress for our sites.

Low margin work

too many projects to get them out quickly

How to tie in web metrics, lead gen and conversion gates. Then developing a formal SOP for reporting results.

knowing what's out there

Quality dev versus cost savings to small business clients

Consistency across browser/platform, client authors damaging site.

Browser compatibility


Finding solid, reasonably-priced developers with follow-through.

Marketing strategy (SEO, social media, and just plain ol' article writing) Billing so i don't lose my shirt :-)

Keeping up with trends and latest strategies for our niche. Profitability when using outside programmers, too.

Finding the right clients who can and will invest in their web marketing over time. Most want to set it and forget it; or don't want to but end up doing it anyway due to pressures in other business areas.

Keeping up with new technology. Detailing a plan to a client upfront.

User experience

project management

Flaky outside developers who don't pay attention to deadlines. Hoping to pull it all in house soon.

To show to the client that this is the best for their firm / company

maintaining post-launch- people systems

defining content and pricing structure

language & ease of use

Maintaining engagement and selling UX principles against traditional web design principles.

learning all the new stuff, especially cms


N/A - we are not a web development company. We are a communication strategy company, of which web can be a part.

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