Steve Grothmann's Blog
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A Home Page Redesign for DataSynapse
October 23, 2009 at 3:36 PM by Steve GDataSynapse will soon roll out this new homepage design, which began in the need to focus attention on four of the business's strategic areas. Our designer Justin's work was well received, and I think we really pulled off a focused upgrade that refreshes the look and meets practical needs (see the scrolling customer feature strip below.) Here are some before and after screenshots showing how this site met the strategic goal of highlighting four specific aspects of this business while also updating the look and general usability of the homepage. Here is a before shot of the top of the homepage. The various features were all still serving their purposes; customer quotes were rotating through, the most recent news releases were being featured, etc, but four specific business-areas needed emphasis and it simply seemed like time for a new look, without undertaking a total site redesign. Also, some rebranding was required due to a recent administrative change.
Here is an after shot of the top of the homepage. Users now change the top marquee message by simply mousing over the four large buttons that signal a new strategic initiative for the company. The buttons click through to the appropriate pages. This feature is very easily controllable in the back end; slides are simply uploaded and destination urls typed in.
Here is a before shot of the bottom of the homepage.
Here is an after shot of the bottom of the homepage. DataSynapse customers are now featured in a strip along the bottom that scrolls left and right, while each customer box clicks through to a case study that is already part of the site's content. On mouseover, customer quotes popup, with the "More" link also clicking to the case study. The open content area, great for a general positioning statement not covered in the top marquee, is still prominent, to the left and under the new stategy buttons. Resources of various types can be picked to become homepage features to the right. Note that some resizing of images will be necessary for the customers strip below, but all in all this upgrade does not require much content entry at all, since the features in this bottom part of the page all draw on content types that already exist on the site. The new homepage offers a fresh design to better use the site's existing resources.
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EmailComments (0) Going live, servers and DNS for a Newfangled Site
October 2, 2009 at 11:00 am by Steve GWhile building a Newfangled site, the team has been looking at first the prototype and then the actual site on our development server, housed here at Newfangled Web Factory. When we go live, we will move the complete site and all the content to two servers (one webserver, one for the databases) dedicated to us at Rackspace. We've contracted with Rackspace for its Zero-Downtime Network™ and Tier 1, SAS70-certified data centers. We also use Rackspace's premium Rackwatch system to monitor all of the major systems running on the server. If our servers have an issue with one of these systems at 3 a.m. on December 25th, for example, someone from Rackspace will be physically present to immediately notify us and remedy the situation.
Below are some specifications for our hosting setup.
Database Server Specs
Server Networking
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EmailComments (2) Mood Boards
June 30, 2009 at 4:33 PM by Steve G| At Newfangled we recently began using Mood Boards as a first step in our design process to establish a site's branding, typography, imagery, color palette and other design elements. Mood Boards have been compared to an interior designer's initial swatch panel showing the fabrics and colors that will be used to design a room; a mood board can set the aesthetic course of a site, but does not represent any actual architecture like a page design mockup does. Once a look and feel has been established, we proceed to lay out the home page and a few key interior pages, applying the approved “mood”. The images in our mood boards are not necessarily ones that would be used on the site; they could be used, but they are meant to establish and support the visual feeling of each independent board. Here is a moodboard approved by the client.
And here is a final, approved design. ![]() Note that the design does not include all of the elements indicated in the mood board--those elements may be spread across the site, and the board is also a jumping off point for a few rounds of design, so naturally things change. But the board established a palette and type of imagery that gave the designer a clear direction. Another thing I need to note is that it is essential to make sure the client is completely aware of the difference between the mood boards and the actual designs yet to come. In one instance a client responded very positively to the mood board, which was presented via a template full of straight lines and square-cornered elements. After delivering some more organic-looking actual designs, we realized that the client's team loved the mood boards in part because they felt the sharp corners and precise lines fit their brand, and our designs had to be adjusted in that direction. |
EmailComments (0) Google's Own Tips on Meta Descriptions
June 16, 2009 at 12:03 am by Steve G| While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled's CMS. |
EmailComments (2) Handy Google Functions
July 7, 2008 at 10:22 AM by Steve GPosts referencing posts...content referencing content... Newfangled's Chris Butler recently pointed out some of the Google's many functions that I did not know about. For movie showtimes, type in movies and a zip code. Airline flight status, package tracking information, local weather forecasts and many more types of information are quickly available. |
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