  Steve GrothmannProject ManagerWith my teammate Lauren Walstrum, I manage new site projects, upgrades and support for a great group of clients. I enjoy prototyping new sites and focusing clients' needs down to the simplest possible realization on a site, since I firmly believe that a clear-headed user experience is fundamental to all higher level site functions.
Before joining Newfangled in May 2008 I taught composition at North Carolina State University, worked at the Town of Cary, NC's Cultural Arts Division and was a stay-at-home dad. I have been a semiprofessional musician for many years. I grew up in Tampa, FL (I miss a good Cuban sandwich) and graduated from Florida State University (BA) and NCSU (MA in English). I have an incredibly dynamic, artistic, creative, sensitive, smart family. Recent Work CDISC Blog Posts| 1 |  |
Part of a TMS call last week with CDISC involved some discussion of blog and newsletter formatting, and after the call our diligient client went right to work implementing some suggestions. The improvements to CDICS's on-site newsletter were so quickly implemented that I had to note the progression from our March newsletter (actually focusing on blogs, but applicable to newsletters too), to a TMS call, to live realization...  | 1 | |
A recent project illustrated just how quickly major architecture changes
can be realized in a prototype, allowing the site building team to
really see different possibilities and firmly decide on the best
options...
March 1, 2010 at 
Newsletters are a key content tool, and the style and placement of the signup callout requires some strategy to encourage subscriptions. In this blog I will look at these callouts from a few of our sites, to suggest possibilities and encourage short, visible, and strategically placed newsletter signups.
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