A few months ago, a friend and I found some wild bamboo and thought we'd bring a cutting home to try and raise some ourselves. After several weeks of inactivity and what seemed like complete drying (or dying) of the stalk, I concluded that my attempt had failed. But recently, thanks to Darryl Salerno's presentation at the HOW: Mind Your Own Business conference, I found out some information that would have changed everything. Did you know that, once it has been planted, bamboo takes up to four years to break the soil and begin to visibly grow? It needs all that time just to properly root in the earth. But once it has surfaced, it can grow up to six inches per day! With growth that rapid, the wait seems well worthwhile to me. If only I had done a little research and been a bit more patient!
Just like growing bamboo, maintaining a blog is really a long-term investment. In order to make the investment pay off, you'll need to identify the purpose of your blog, do some initial research in order to formulate a plan, and of course, be patient and diligent in your efforts.
This month, with these principles in mind, I want to answer a question that I am sure you have either asked yourself, or been asked by your clients: Is it time to start a blog?