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Is it time to start a blog?

By Chris Butler, September 2008
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This month, with these principles in mind, I want to answer a question that I am sure you have either asked yourself, or been asked by your clients: Is it time to start a blog?   next >

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Comments


 Dobes Vandermeer September 30, 2008 11:53 PM
I love that bamboo story, thanks!

 Chris October 1, 2008 7:47 AM
Dobes,

I owe that one to Darryl Salerno, as I mentioned above. He did a presentation at the HOW: Mind Your Own Business conference last week on "Revolutionizing Your Client Relations."

Thanks for reading,

Chris
 Katie Jamison October 3, 2008 11:51 AM
I'm glad you pointed out the pitfall of correlating number of comments with the success of a blog. I often compare Alexa rankings with comments for certain blogs for this very reason.

It also gives you a sense of what kind of posts illicit feedback (one type of success) vs. what kind of posts are the most likely to be shared, forwarded or shared (imo, a better sign of success).
 Chris October 7, 2008 8:12 AM
Katie,

Thanks for reading!

Great point. Visitor engagement is even tougher to measure than just the number of visitors to a website or even a particular type of content.

Web Analytics Demystified just put out a substantial report on measuring visitor engagement, which is available for download.

Chris
 ClearBooks Accounting Software March 30, 2009 3:57 AM
This is a great message for most business activities. i.e. to persevere and show some dedication to get results.

Our blog http://www.clearbooks.co.uk/blog/ has certainly begun to take shape after a few months of content.
 mohamed May 17, 2009 9:31 AM
"you'll need to identify the purpose of your blog" im with your opinion....thats very important