Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Is it time to start a blog?



A few months ago, a friend and I found some wild bamboo and thought we'd bring a cutting home to try and raise some ourselves. After several weeks of inactivity and what seemed like complete drying (or dying) of the stalk, I concluded that my attempt had failed. But recently, thanks to Darryl Salerno's presentation at the HOW: Mind Your Own Business conference, I found out some information that would have changed everything. Did you know that, once it has been planted, bamboo takes up to four years to break the soil and begin to visibly grow? It needs all that time just to properly root in the earth. But once it has surfaced, it can grow up to six inches per day! With growth that rapid, the wait seems well worthwhile to me. If only I had done a little research and been a bit more patient!

Just like growing bamboo, maintaining a blog is really a long-term investment. In order to make the investment pay off, you'll need to identify the purpose of your blog, do some initial research in order to formulate a plan, and of course, be patient and diligent in your efforts.

This month, with these principles in mind, I want to answer a question that I am sure you have either asked yourself, or been asked by your clients: Is it time to start a blog?







Comments

Dobes Vandermeer | September 30, 2008 11:53 PM
I love that bamboo story, thanks!
Christopher Butler | October 1, 2008 7:47 AM
Dobes,

I owe that one to Darryl Salerno, as I mentioned above. He did a presentation at the HOW: Mind Your Own Business conference last week on "Revolutionizing Your Client Relations."

Thanks for reading,

Chris
Katie Jamison | October 3, 2008 11:51 AM
I'm glad you pointed out the pitfall of correlating number of comments with the success of a blog. I often compare Alexa rankings with comments for certain blogs for this very reason.

It also gives you a sense of what kind of posts illicit feedback (one type of success) vs. what kind of posts are the most likely to be shared, forwarded or shared (imo, a better sign of success).
Christopher Butler | October 7, 2008 8:12 AM
Katie,

Thanks for reading!

Great point. Visitor engagement is even tougher to measure than just the number of visitors to a website or even a particular type of content.

Web Analytics Demystified just put out a substantial report on measuring visitor engagement, which is available for download.

Chris

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