Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Search vs Social Perspective of the Web

The ever expanding web needs openness and transparency to work


These limitations to traditional search engines pose a problem which is growing as more and more stuff becomes available. This problem is what many of the social networking sites are helping to solve. We've already learned how to search through billions of web pages using strategic phrases to find almost any website (hmmm, except for many advertising agency websites because they build them entirely in Flash... but that's a different newsletter). But this doesn't help us discover sites we're not looking for, but are better than the ones we are looking for. It also doesn't help us choose from among all the options we do find.

So, is there anything else on the web, besides web pages, that could possibly help us with this problem? There is. It's the billions of people who look at web pages. Every day people click, read, evaluate and pursue information online. Back to our doctor example, imagine if you could tap into the collective judgment of every person in your town with regard to who you should go to for medical care. If you could know from each person's experience who they like and dislike, who's done a good job and who to avoid, you'd likely identify a good doctor. That would be nice, wouldn't it? But of course that's impossible.

Now imagine if you could tap into the collective judgment of every person who ever looked at a particular website and, having considered it's merits and compared it to others, offered their opinion of it. This is not impossible.



Comments

Likesage | June 24, 2014 4:36 PM
Yes. Great articles. Facebook is a free tool to use in Website ranking. Google also consider social signals when ranking websites.
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Internet Marketing | August 10, 2012 12:41 AM
The future of social media offers many exciting, new opportunities for businesses to interact with their customers. Going forward, it's paramount for your business to integrate social media into your overall customer service experience. When your business is focused on creating positive brand experiences, it can lead to insights that have an impact on all of your customers. And most importantly, it builds trust. Your customers will see that you have their best interest in mind, and that added value for your business.
trishia hope | August 10, 2012 12:40 AM
The benefits of social media give businesses a new way to interact with customers. It's no longer enough that a strong marketing initiative will turn consumers into customers. Your business needs to create strategies that link the customer experience with the technologies and systems required to deliver the right content at the right time. If brands want to stay relevant in the digital era, they have no choice but to adapt.

www.webpartnergroup.com/internet-marketing
sugam kumar | June 30, 2012 1:29 AM
This is a great post about social media. At most, I have learnt some useful tips and current facts that I didn't know. Thanks for posting.

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