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 BLOG | DECEMBER, 2009 Screencast : Using Internal Site Search report in Google Analytics December 21, 2009 at 9:00 amby Brian Please add comments for any feedback / questions / recommendations and or future topics you'd like me to review.
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    Subscribe To Our NewsletterFebruary 2010 How a Website is Built, Part 2  |
You already know I love these! Great topic, too. This is really useful for our TMS clients.
Thanks for watching Jillian!
Brian - great video. I love the power of onsite search especially on ecommerce sites. You can see which keywords have generated revenue, if these onsite keywords match any of your PPC keywords and if they do why are you making your user search for the same product/service twice? I call this the search user journey which should be as few clicks as possible - so making them search twice (unless they are refining their original search term on your site) disrupts the flow and potentially loses you customers. Onsite search just helps you make decisions that help improve user journeys, making things easier by for e.g. building a landing page or a call to action that solves their question and generate immediate impact and higher sales. Again, thanks for sharing this little snippet.Steve
Good video, Brian. Short and sweet. Would love to see the screen cast on reasons and solutions for why people use the search tool. Lots of insightful a/b testing could be possible here. For example, creating a dedicated page for a topic and monitoring how number of searches for that topic go down, how average pageviews for people who searched that term using a search engine changes, etc. Would be interested in hearing your thoughts. Thanks again.
@Steve - Thanks for watching. I cannot agree with you more on using this report to help you make decisions. After all, why guess when you can make informed decisions based off of user experience on your site.
@Chris - I was planning on recording my next series of screencasts about the different types of traffic coming to the site. I will be discussing the ability to use Google Analytics to assess how well "branded" and "category" key phrases are performing on your site by utilizing segments. Getting a clearer picture of why someone used your search tool will allow you to create solutions to increase the efficacy of your site. A/B testing is definitely a great way to test out these solutions that you've come up with. Thank you for watching and your input. I appreciate it.
I plan on having my next screencast about traffic types on 02/18/2010.