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Sarah Dooley

Project Manager

Like the rest of the PM team, I spend my time at Newfangled managing site builds and upgrades. My favorite part of the job is probably prototyping, for both the level of problem solving involved and the chance to write some fancy HTML. I also like figuring out how things work and then teaching people how to use them.

I started at Newfangled as a Project Manager Assistant in 2008. At that point, the role was fairly new and less defined--the team structure evolved within a few months of when I started. Before working here, I taught composition at the University of North Carolina at Chapel Hill while working on my MA in English. And before that, I graduated from Oberlin College in Oberlin, Ohio.

Recent Work


Tracks & Trails

Brahmin

Blog Posts

Creativity and Efficiency in Web Writing

January 19, 2010 at 9:09 am

Two models of writing: one based on efficiency and utility, one based on metaphor and narrative. Is there room for both in web content?

Prototyping the Marriott

January 13, 2010 at 9:41 am

How Courtyard by Marriott used two of our favorite things--prototyping and positioning--in a successful redesign of their lobbies.

Self-Editing for the Nonprofessional Writer

December 4, 2009 at 2:29 pm

Recently, in a post about editing professional writing, I broke down the revision process into 3 general stages, which I'll repeat in this post. Here, following those same three revision stages, I want to give a few concrete tips for people who are editing their own writing. Not all of these methods will fit everybody's style, but these are some of the ones I like.

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