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NEWSLETTERS  |  JULY, 2003

Rising Demand for Website Design and Development

From Keep Your Clients to Yourself! by Eric Holter

Latent need creates opportunities

Clients demand for advanced site features will create problems for the web-passive agency. However these problems are also opportunities. Companies have left their websites alone for a few years. Not only are these sites due for a redesign, they can take advantage of the benefits afforded by database driven, content management enabled sites. Because their current sites have been left in the dark for so long there is now an urgency to get them redone.

The question is, will they go to their agency or design firm to redo their sites? Given the past trends, and what I am seeing in the market place today, the answer is a sad no. Most clients simply do not see their agency as having the specialized technical expertise to meet their needs. Very often they have this perception because that's the perception the agency has given. Many agencies are resigned to this, and given past frustrations, it's often an area of business that they are not very sad to see go.

The Mission of Newfangled's Agency Partnerships

We want to reverse this trend. We know that the expertise of the agency is highly relevant to maximize the usefulness of a company's website. Our goal is to fortify advertising agencies and design firms to comfortably, confidently, and profitably offer web development services to their clients.

We have helped many agencies and design firms gain positive and profitable web experience. Our agency partners feel confident when their clients come to them for web services - they also have become aggressive in winning back this aspect of their client's business. The web is just another aspect of your client's marketing and communications efforts, one that is becoming increasingly important. Don't let this important element of your client's business go away from you. "Keep your client's to yourself!" But let us help!
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Comments
Cindy Vagian | April 14, 2008 10:32 PM

No longer will just large corporations be able to use outsourcing, now even freelance workers and small start-ups can use outsourcing, as this article says: http://rickdane.info/content/problems-with-outsourcing Its going to be different in the future so I don't think all of these concerns about outsourcing are justified.
bob | June 10, 2008 8:32 AM

wank
Joe Blogs | October 17, 2008 7:44 AM

Joe Blogs
Stealth | November 18, 2008 8:32 PM

I'm a website designer living in Houston and outsourcing has never been a problem for me. I hear and read how our kind are being outsourced to India and the like, and web designers here in the states will suffer. But, I have yet to see any of this. I've always had more than enough business, and my friends who are website designers themselves, are all doing very well.
Derek Hosewood | February 27, 2009 3:30 AM

We tried outsourcing for the development work but the quality just wasn't there - too much of a language barrier to overcome to ensure the requirements were fully understood. However for testing it's been going fine.