Many years ago, we frequently designed and created online banner ads at Newfangled Web Factory. Many of our clients needed those old standard 468 x 60 pixel banner ads for various online advertising campaigns. Unfortunately, the results of these ads were rarely worth the money. Our banner ad work was killed off by high cost combined with a lack of effectiveness. Following the dot com bubble burst, disinterest in anything internet-related ended what little online advertising activity remained.

Things are beginning to change. Online advertising has matured; it is becoming much more common. Advances in technology have also made certain forms of online advertising more affordable, more effective, and easier to do. Before we describe some of the new online advertising possibilities, we're going to point out some of the reasons why the old way of online advertising failed. The reasons for its previous failure still hold true today, so while there are solid ways of advertising, mistakes can still be costly.   next >