Online advertising is back. After the burst of the dot com bubble in 2001, online banner advertising dropped dead. Now that the technology world has recovered and the internet has matured, online advertising is again garnering attention. This month's newsletter addresses the pitfalls, benefits, and opportunities for online advertising. It specifically reviews the popularity of Google AdWords. You might be surprised at how inexpensive and effective online advertising can be!
Failure of Banner Ads...
Many years ago, we frequently designed and created online banner ads at Newfangled Web Factory. Many of our clients needed those old standard 468 x 60 pixel banner ads for various online advertising campaigns. Unfortunately, the results of these ads were rarely worth the money. Our banner ad work was killed off by high cost combined with a lack of effectiveness. Following the dot com bubble burst, disinterest in anything internet-related ended what little online advertising activity remained.
Things are beginning to change. Online advertising has matured; it is becoming much more common. Advances in technology have also made certain forms of online advertising more affordable, more effective, and easier to do. Before we describe some of the new online advertising possibilities, we're going to point out some of the reasons why the old way of online advertising failed. The reasons for its previous failure still hold true today, so while there are solid ways of advertising, mistakes can still be costly.
Thanks for the tips.
Thanks for the information.
I understand that using google adword also improve your SE ranking and backlinks at the long run, is it true?
Hello Paulking,In response to your question about using Google adwords to improve your SE ranking, I would suggest that you don't bank on it. It is a very controversial subject but the general consensus is that they are separate and do not have a direct relation with one another. If you could simply purchase hundreds of adword advertisements to increase your SE rankings, those with deepest pockets would be at the top of Google.You can check out more topics at my site: Victoria BC Marketing Blogwww.strategicedge.ca
I didn’t know so many advertisers stay away from the content network to begin with. I guess that’s why click prices went down, for us publishers?btw – I’m not an SEO expert, but looks to me like your dofollow practices (which I support, as you can see on my blog) are becoming spammer magnets. I wonder if you’ve seen a decline in PR/Google traffic due to that. Just looking at the comments to this post – at least 3 have no meaningful content and all most of them are just keyword stuffers…