Non-search engine advertising networks
As I mentioned at the beginning online advertising is not just about search advertising. Banner ad placement, blog ads, rich media ads, online content sponsorship, email sponsorship and many other online opportunities are other effective forms of advertising. But with so many websites and so much content out there, building a media plan that identifies every appropriate venue is almost impossible. Fortunately there are many technology driven ad networks that can identify and deliver ads to proper online channels. Among these services are the blog ad networks mentioned in last months newsletter and other non-blog specific networks like Adify, Turn, DoubleClick, and BurstMedia among others.
Online Advertising--one piece of the digital media puzzle
Online advertising is a rich and growing market whose potential, richly demonstrated by Google, is just beginning to be understood, embraced and enjoyed. Nevertheless, it is just one component of the Advertising 2.0 digital media landscape. In coming months I'll continue addressing these main areas and discuss how all these pieces fit together and influence each other. It may be a lot to take in, but it is exciting and represents a lot of potential for advertising agencies and marketing firms that offer Advertising 2.0 services to their clients.
