Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Fresh Design from the Past

at 10:00 am

I visit Apple's movie trailer page several times a week. Aside from being a movie hound, I like to peruse the poster gallery that Apple has so beautifully laid out. I'm usually not surprised by the poster designs since most of them fall into one of the following categories:

1) celebrity-portraits-with-Trajan-or-Futura-typeface

2) group-shot-of-comedic-actors-with-extra-bold-red-typeface-underneath

3) movie-title-in-center-of-solid-color-background

So when I saw the posters for the 2010 Alamo Drafthouse / Levi’s Rolling Roadshow tour among the usual suspects, I was intrigued. The series of nine posters, designed by artist Olly Moss, are an homage to Saul Bass' poster designs of the 50's and 60's.

These posters are so simple and elegant in their design; yet each composition contains many subtle layers of information about the storyline of the movie (remember when movies were about the story and not the actors?). When I see such a masterful use of color, composition and figure/ground, it makes me wonder how hard Olly had to fight to stave off the client's requests to "make use of the white space" or "jazz up the design a bit."

My hat is off to you, Olly.

Olly Moss postersOlly Moss posters

Comments

Mathew | August 13, 2010 2:12 PM
I have to agree with you. We can learn alot from the past. I like the Dirty Harry one the best. The others are great, too. I like things that make me think or remember what I already knew, but did not see the forest for the trees.

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