Video segment 12 of 12 - click here to watch the full video.

Well there you have it. We've covered the most important aspects of website traffic reports. There are plenty of other things you can learn from these reports by playing around with them. You can dig pretty deep into what's actually going on with your site. These reports and the things you'll learn from them inform the changes, updates, and tweaks you'll want to make to maximize your site's performance. It will also help to craft your content development strategy--which is key to using a website effectively.

You don't have to spend lot's of time in these reports. I suppose if you're doing lots of e-commerce or running a lot of AdWord campaigns you might want to look at these reports pretty often. But for non-e-commerce sites opening them up every couple weeks, or even once a month will give you real insight into how your online marketing and search engine optimization efforts are paying off.

And in this world of every expanding Advertising 2.0 opportunities it's good to know which efforts are most worth pursuing. Speaking of which I have some RSS feeds and blog posts to catch up on--see ya!