More Newfangled

The web moves fast. Newfangled has been developing websites with advertising agencies since our inception in 1995. We've continually helped our clients and agency partners stay on top of it all through smart website design and development including our innovative grayscreen prototyping process and easy to use CMS. We also write Web Smart Newsletters, post to the Web Smart Blog, and engage in Web Smart Agency Consulting.

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Web Smart Development

Newfangled partners with advertising agencies to design and build sites that are easy to maintain and function as effective marketing tools. Newfangled's innovative grayscreen prototyping process and intuitive content management system are the platform upon which we build effective sites that become the center of robust website marketing strategies.

Web Smart Newsletter

The monthly newsletter is written to keep advertising agencies in the loop on what's happening on the web. It's never technical or a buzz-word enriched. We examine online trends that are actually changing the way people use the web, especially when it impacts marketing. check out the newsletters >>

Web Smart Blog

The Web Smart blog extends the usefulness of our Web Smart newsletters. Relevant occurrences to a monthly newsletter subject can happen within days, sometimes even hours, from their publication. We add blog posts to keep our newsletters up-to-date. check out the blog >>

Web Smart Agency Consulting

We've been producing our monthly Web Smart newsletter since 2001. While the information is helpful to agencies, reading a newsletter only goes so far in implementing web strategies. Web Smart agency consulting applies Web Smart concepts to the mid-sized advertising agency. We evaluate the agency's level of web marketing awareness, identify opportunities based on the agency's specializations, coach principles and account executives in their web usage (RSS, tagging, blogging and social media), and help to craft specific web strategies for the agency's clients. find out more >>

Is your agency's website in need of a little help?

The carpenter's door is always broken isn't it. Sadly, most agency websites, while nicely designed of course, are seriously lacking in their overall capabilities and effectiveness.

Agency website check-up quiz:

1. Is your site built entirely in Flash?
2. Do you know how much search engine traffic your site had last month? (If your answer to question one is yes, then probably not much.)
3. When was the last time you updated your portfolio?
4. Is your latest news item over six months old?
5. When you do add new pieces or news announcements, how easy is it for you to add them to your site?
6. Are you using email newsletters to communicate with your clients and prospects?

If you are feeling a little faint about your site after that quiz, don't worry, we can help. In fact, as an advertising agencies partner, we often rebuild or convert existing agency sites to the NewfangledCMS.

How Much (work) is a Website? A lot!

Recent Web Smart Newsletters:» Developing an Effective Content Strategy » Tags to the World » Search Engine Marketing: At The Corner of Context and Intent

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Recent Blog Posts:» Thanks for the Feedback and the Links!» Google Analytics Adds Benchmarking » GM to put $1.5 Billion Online

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This month's Newsletter...
How Much (work) is a Website? A lot!

Grocery stores employ many tactics to influence shoppers' purchases, including eye-level marketing, grouping products, canned scents, irrational pricing, point-of-sale items, and shuffling of stock. It's likely you've encountered and been influenced by these techniques before, especially if you came without a list. In fact, psychologists say that shoppers who plan their trips to the supermarket by assembling a list in advance are more likely to purchase the items they need and stick to the budget they expect. On the other hand, those shoppers who approach supermarket visits spontaneously are likely to buy more unnecessary items and spend more money. Grocery stores plan for the shoppers who don't plan; that's how they make a profit.

In the same way, any web development project should be planned well in advance to ensure that the goals, scope, budget and timeline are appropriate and achievable. The difference is that, unlike grocery stores, web development companies don't profit from clients who don't plan. When it comes to our clients, we're in this thing together, from start to finish.

This month, I'd like to review the steps involved in a web development project, paying particular attention to the aspects that are often overlooked or underfunded by our clients.

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