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Managing Cash Flow in an Advertising Agency or Design Firm

From Web Smart Newsletter: Proverbs and Ecclesiastes on Business
Originally published February 2005 - Updated July 2006. By Eric Holter.
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Dealing with money

Divide your portion to seven, or even to eight, for you do not know what misfortune may occur on the earth. Ecclesiastes 11:2

Here's a practical piece of advice! Read a good book on managing finances and you'll find this nugget restated in words about managing cash flows and keeping a reserve of savings. One way to apply this to a design business it to try to avoid the 50% down, 50% on completion rule. While this is a standard practice, it would better to divide up projects into thirds, fourths, or even more portions. Getting 50% up front is nice, but waiting six months or longer for the other 50% can be excruciating. Spreading out progress invoices can cushion your cash flow and also keep you from depending on just a few big clients or projects, which is in itself a risky thing to do.   next >

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