  Jillian KuhnAssistant Project ManagerI coordinate new websites and site upgrades, while also consulting clients on content, analytics, SEO, usability, and site architecture - among other things. I'm particularly interested in written and visual communication, marketing, brand strategy, and social media. My Newfangled super powers include successfully juggling a million tasks at once, uncovering mind-boggling programming bugs, and reading Steve G's mind.
I joined Newfangled in March 2009, after working as a television promotions producer. I'm a native Chicagoan, proud graduate of the University of Pennsylvania, and founding member of Team St-illian. Where To Find Me |  |
Blog Posts
March 9, 2010 at 11:31 am 
Bounce rate is one of the most important analytics metrics for your website. When you're looking at specific pages on your site, especially in
terms of the search keywords that bring visitors to those pages, bounce
rate indicates the number of people who come to one landing page on
your website and then leave without viewing any additional pages.
You
should constantly strive to lower your bounce rate. The lower your
bounce rate, the more people are digging deeper into your site's
content – and the more content they interact with, the more likely they
are to convert or engage your company.  | 2 |  |
Corporate Technologies, one of our Total Managed Support clients,
showcases its expertise through a variety of downloadable assets: white papers, brochures, data sheets, etc. These downloads are organized in a global Knowledge Center and featured site-wide in marquees and call-to-action widgets.
However, because these assets are downloadable files (as opposed to, say, on-page content), they are much more difficult to track. Our basic Google Analytics setup does not automatically monitor download links, so Corporate Technologies was missing out on a wealth of data about the site's visitors and the performance of their downloads. | 2 | |
"It's up to you as a website administrator to carefully
craft your meta description, meta title, and the content on the page so
that they match the intentions of the users visiting your site." This line, from a recent screencast in which I discussed keywords and "user intent" with Brian Chiou,
really stood out for me. It hits the nail on the head in terms of basic things you can do to
improve website traffic and user engagement. Accurate keywords in meta
data and site content are some of the easiest and most effective tools
available to our clients - yet so many overlook them! 
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