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ITEM New Product Development

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Item helps companies develop and sustain a competitive advantage through new product innovation and delivery. Item uses the NewfangledCMS survey application to conduct critical product research.

live site: www.itemnpd.com
client since: 2006
"The Internet has proven to be a valuable research tool. But like any other medium, its value is dependent on how it's implemented. The Newfangled team provided me with very sophisticated functionality that is still easy and intuitive to use. With their NewfangledCMS interface, I was able to conduct an in-depth, nationwide brand study in a fraction of the time it might have otherwise taken. They were very thorough in their approach."
Darren Abrams