Chris Butler's Work in Progress

Web Upgrades in a Recession

October 7, 2008 at 11:30 am by Chris

Just saw this great post on 6 Reasons You Should Invest in Internet Marketing During the Recession from Pete Caputa at HubSpot. He says just about everything I'd want to say to our clients right now. Take a few moments to read it. Here's a great passage:

Constant Improvement.
If you're doing the same thing you did to advertise and market your business as you did 25 years ago, you have a problem. Your problem is not that you're still wearing bell-bottomed nylon suits. It's that you probably don't know what's working and what's not working. (See #3 above.) Measurability has a really interesting side effect. Since you can now measure things, you can now improve. I'm not talking about tweaking colors and copy. I'm talking about walking into the CFOs office and showing how you delivered more opportunities to the sales team on a smaller budget.