How to Find Blogs

To get started with blogging, it's helpful to begin by finding and reading other blogs. Good news! This is the web, so finding stuff is really easy. In fact, the biggest challenge isn't finding blogs, but rather keeping track of them all and staying in touch with so many. Technorati is currently the leader in blog search, though Google's Blog Search is on their heals. Technorati lists search results either by date or by authority. Authority is an important measurement in evaluating blogs. The higher the authority/popularity of a blog the more impact their posts and comments with have.

Once you've found a relevant and authoritative blog keeping up with them is really simple--subscribe to them via RSS (really simple syndication). Some blogs actually support subscribing to the comment string of an individual posting. This is very useful when participating in hot posts when your client is in the sights of the crowd. When posting potentially controversial comments, the ability to subscribe to the comment thread helps keep up on any important turns in the conversation.

TIP - Both Technorati and Google Blog Search allow blog search results to be subscribed to vis RSS. Search requests that contain keywords and phrases related to products and services can be subscribed to, so that whenever new items show up, the new search result listing is picked up via RSS. This is an excellent way of discovering new blogs or blogs with comments that relate to areas of interest.

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