How to Do SEO Video

From How To Do SEO by Eric Holter

Any Internet marketing strategy needs to be heavily weighted toward search. And search engine optimization is the first place to start. I've written quite a bit about search engine optimization in the past, but this month I'll begin a two part video series on how Newfangled approaches search engine optimization. Here in part one I'll cover the nitty-gritty of how to optimize a specific web page for search engines, and next month, I'll review our search engine performance using Google Analytics.

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Susan Petracco | February 28, 2008 10:50 AM

Eric,

Thank you for the article - it's a great introduction into optimizing a site for search engines, and your approach is terrific.

I do think it's important to note the importance of the description meta tag, however. You write, "You can also place your target words and phrases in the keywords and description fields....As a result search engines pretty much ignore these fields."

While this is true in terms of the rank of a webpage, the description field is not ignored when it comes to the display of a webpage. Often, search engines (including Google) display the description meta tag as the "blurb" of text that appears below the site name in the results pages. This blurb influences the decision of the user to click through to the site, so taking the time to write a good description meta tag is really important to click-thrus, if not to rankings.

On the other hand, I totally agree with you about the keywords meta tag. We're even exploring removing that altogether, in an effort to simplify clients' on-site SEO maintenance.

Eric Holter | February 28, 2008 11:55 AM

Hi Susan. Thanks for the comment. You're right of course. Description are sometimes used in the search results. I tend to prefer the "snippets" that Google generates with the relevant parts of the page text in bold, so I don't usually give my descriptions much thought. Maybe I should.

Allan Joseph Cagadas | June 7, 2011 10:47 AM

Hi Eric,

Thanks for the article, I learned a lot of stuff in the video especially on which steps to take first. Though search engines changes their algorithms especially google from time to time, at least I get to know more about the basics. Hope to see more updated videos from your blog.

Alex | November 30, 2011 4:54 AM

Very well written. Very unique, impressive, and helpful information. Thank you for sparing your time to write all this in detail