DataSynapse will soon roll out this new homepage design, which began in the need to focus attention on four of the business's strategic areas. Our designer Justin's work was well received, and I think we really pulled off a focused upgrade that refreshes the look and meets practical needs (see the scrolling customer feature strip below.)
Here are some before and after screenshots showing how this site met the strategic goal of highlighting four specific aspects of this business while also updating the look and general usability of the homepage.
Here is a before shot of the top of the homepage. The various features were all still serving their purposes; customer quotes were rotating through, the most recent news releases were being featured, etc, but four specific business-areas needed emphasis and it simply seemed like time for a new look, without undertaking a total site redesign. Also, some rebranding was required due to a recent administrative change.
Here is an after shot of the top of the homepage. Users now change the top marquee message by simply mousing over the four large buttons that signal a new strategic initiative for the company. The buttons click through to the appropriate pages. This feature is very easily controllable in the back end; slides are simply uploaded and destination urls typed in.
Here is a before shot of the bottom of the homepage.
Here is an after shot of the bottom of the homepage. DataSynapse customers are now featured in a strip along the bottom that scrolls left and right, while each customer box clicks through to a case study that is already part of the site's content. On mouseover, customer quotes popup, with the "More" link also clicking to the case study. The open content area, great for a general positioning statement not covered in the top marquee, is still prominent, to the left and under the new stategy buttons. Resources of various types can be picked to become homepage features to the right.
Note that some resizing of images will be necessary for the customers strip below, but all in all this upgrade does not require much content entry at all, since the features in this bottom part of the page all draw on content types that already exist on the site. The new homepage offers a fresh design to better use the site's existing resources.