The site's navigation structure has been updated a bit, but the main thing to notice on the home page (as well as in the right column area of sub-pages) are the three videos we produced this past summer. There are three main points that differentiate Newfangled. The first is that we include (for free) an unlimited user license to the NewfangledCMS for every client. The Content Management Included video describes why we do this and the benefits we and our clients receive. The second video Avoid the Illusion of Communication describes how we stumbled upon our grayscreen prototyping process which radically transformed our experience as a web development company. It made our web projects productive, effective and enjoyable for both clients and developers. The third video The Simple Secret to Search was produced to answer one of the most frequently asked questions about web development and website marketing. In it we describe the basic premise behind successful organic search engine optimization.

By the way, existing Newfangled clients may notice we changed the name of our content management system to NewfangledCMS. It used to be called WebTop. We did this for two reasons. One, just about every professional web developer these days offers a content management solution of some kind (though not all of us include the solution free of charge). As a result it can be hard to tell if a web developer is offering their own system or one they've licensed from someone else. In our case we want potential clients to know the we built our own CMS. Secondly, we found ourselves faced with the dilemma that the term "WebTop" is becoming popular as a way of describing web applications that replace desktop applications. For example, I'm writing this newsletter in Google's word processing application (formerly known as Writely). Applications such as these are often referred to as "webtop" applications in contrast to "desktop "applications that are installed locally on a computer. So it goes.   next >