Sitelinks and Search Snippets
December 10, 2007 at 10:00 am by Chris
Several Newfangled clients have asked recently about Sitelinks, the list of links that display below some search results in Google which often look like a mini sitemap of the site linked in the results. Google introduced Sitelinks as a snippet feature to make it easier for users to get to the pages on your site that they want. They do this by analyzing your site's structure to find simpler ways to navigate it. Currently, Sitelinks are controlled by Google alone, so there is no way for you to ensure that your site will have them in its snippet. However, a well-structured site that is fully indexable by Google will be more likely to be chosen for Sitelinks. Google has recently updated the algorithm to show up to eight Sitelinks per site, double the amount that used to display, as well as increase the number of websites that will appear in Google with Sitelinks included in their snippet. Also, Matt Cutts, of Google, has recently created a nice short video explaining the overall 'anatomy' of a search snippet. You can read his post here, or watch the video below: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/191055117/ |
Tags: google search
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