In this month's newsletter, I've done my best to explain the effects of Google's recent move to encrypt search queries made by users logged in to their Google accounts. Yes, I speculated a bit on their reasons, but the fact is I don't know for sure what drove that decision. Maybe it really was a sincere care for user privacy—you know, per their "Don't be evil" motto. Or, maybe not. Call my cynical, but I just don't think of Google as a "we really do care about you" kind of company. But it's also possible that the decision was just not that carefully considered, and that the ire stoked among analytics buffs was a surprise. Even big companies have blind spots, you know.
There are people in there, just like everywhere else.