Skip navigation
BLOG  |  APRIL, 2009

The Effect of Print on Demand Services on Web Content

April 7, 2009 at 2:00 pm
by


This was an interesting post from Paul Raven at Futurismic- he discusses how services like MagCloud will affect the print magazine industry, and in turn, how that will affect online publications:

MagCloud has similarities to LuLu.com as well; basically, you upload your finished magazine as a PDF file, which MagCloud then lists in its catalogue for no charge. When a customer wants a copy, they log in, pay the cost… and get a printed version made especially for them... I’ll go one step further - there are server-side software engines that can be used to stitch together PDFs from HTML files, so you could allow your reader to custom-build a magazine to their own specifications from your stock of stories and articles, and then buy a unique printed version.

He makes a good point. I used Lulu.com to create a simple and quick book version of articles that I had bookmarked with the intention of reading, with the hope that I would be more likely to read them in print form. This has actually proved to be true: I've read through all of them now (the book was only 120 pages), and have already put together and ordered a second book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I'll post images when I receive the new book). I must say again that Lulu.com's service is excellent.

But, Raven may be right about a more automated approach to converting web content to print. Nolan Caudill, one of our developers, put together a book on Lulu.com around the same time I did my first one, but he created a script to take something like 500 pages of web content and convert it to a PDF. Sounds much better than the more laborious copy and paste approach I took. Maybe he'll elaborate on this in a comment...


Comments
Phil | April 7, 2009 10:12 PM

How would this be a solution to any of the problems that are causing newspapers and magazines to die out?
Chris Butler | April 8, 2009 10:44 AM

Phil,

I don't think anyone is suggesting that this is a solution to anything as much as it is a trend. Newspapers and magazines are struggling to keep up with current trends in information delivery, and with an advertising-sustained financial model, that is not easy to do. With print on demand services, like MagCloud, the user is paying for the printing and shipping- so they replace the advertiser, really, in terms of who foots the bill for production, and maintain the 'subscriber' responsibility of paying for delivery. One area where this scheme could be an improvement, though, is that it allows the user to decide which platform they prefer to read on- print or screen.

Chris
sebastian | April 11, 2009 4:17 AM

Dear Chris, that sounds very nice. But I think the main problem is the step before: producing and layouting a pdf-file. Since month I'm searching for a possibility to convert a blog into a regular pdf-magazin, so that I can distribute my contents in both forms: web and pdf/print (magcloud, issuu.com ... ). This is literally the crossmedia-publishing, all the people talk about so much. But till now there are no solutions out there.

Just some month ago the german post published a webservice called titelhelden.de, a web-plattform, where you can create your own magazin online (flash-based). But it would be nicer to have a web-plattform, where you can create your own magazin-template (maybee a special grid- or css-editor would be a basic-solution) and then regularly integrate your blog-(or web-)content by xml/rss into that template. If you can finally edit the output (I think the incontext-editor of adobe makes some nice step to frontend-editing), it would be a perfect way to create magazins online.

By the way, there are two automattic ways to convert: feedjournal.com and tabbloid.com (by HP). But without your own templage-design and without the possibility to edit and sort the content, the output is quite useless...

I hope there will be developed a solution soon, all hints or tipps are very welcome...

Many thanks & greetings
Sebastian
contact via: http:/trendschau.twoday.net
Chris Butler | April 13, 2009 8:02 AM

Sebastian,

You're right- automating the conversion to PDF process is still tricky. We have a 'download as PDF' option for most of our blog and newsletter content, and while it's adequate, I'm not exactly impressed with it at this point. Until some better process is determined for templating, print on demand will definitely be a bit funky. Check out my post about printing books on lulu.com for more on that.

Chris
Keyvan | April 27, 2009 6:20 PM

Sebastian mentioned the Tabbloid service, which I've also been interested in. I'm working on a project part of which is to make web content a little more accessible and readable. The output is currently based on the the Tabbloid 2-column format but (unlike the Tabbloid service) the software is free (open source). It's not very easy to change the layout yet but seeing as it's free software, you can download and modify to use any html you like (doesn't have to be a feed) in any order. So you have a lot more control over the output than a service like Tabbloid. URL: http://fivefilters.org/pdf-newspaper/