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BLOG  |  SEPTEMBER, 2009

Corporate Technologies Site Launch

September 30, 2009 at 11:16 am

We're proud to welcome cptech.com to the Newfangled family!

CPTech.com Homepage

 

Corporate Technologies came to us for a complete redesign and reorganization of their website.

Clearly, the most striking difference between the old and new sites is Justin's sleek design.  Take a look at a side-by-side comparison of the new site design (on the left) and the old design (on the right):

 

CPTech.com designs
Homepage designs on top, Staffing page designs on bottom (new on the left, old on the right)

 

 This was the first Newfangled site to use mood boards in the design creation phase.  As Steve G said in his blog: 

Evolution from Mood Boards to Final Design"We recently began using Mood Boards as a first step in our design process t o establish a site's branding, typography, imagery, color palette and other design elements.  Mood Boards have been compared to an interior designer's initial swatch panel showing the fabrics and colors that will be used to design a room ; a mood board can set the aesthetic course of a site, but does not represent any actual architecture like a page design mockup does." 

Here are the three mood board choices for CPTech, a detailed look at the mood board they selected, and the final home page design. You can see the evolution of the design and how the initial “mood” translates to the finished product. Here are some of Justin's thoughts on the process.

 

In addition to the design, we also made some important architecture and functionality changes.  Here are some of the more notable additions:

 

Thanks to Steve G, Sarah, George, and Justin; and Mike, Carol, Lance, and Michael at Corporate Technologies. This website was truly a team effort, and I know everyone at Newfangled loves the finished product!

 


Comments
Chris Butler | September 30, 2009 11:52 AM

Jillian,

Very cool! I like the way you've show the before and after images, too. I definitely agree that what the team created was a significant upgrade from the previous site (information architecture, functionality, and design). Great job!

Chris
Steve Grothmann | October 1, 2009 3:18 PM

Thanks for documenting this project so well Jillian! I am proud of the new architecture that we worked through with Cptech, and Justin produced a super-clean and attractive design... the clients' great attention to photo selection really paid off too.