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Video Newsletter: How to Do SEO
March 26, 2008 at 3:45 pm by Chris| Just on the off chance that you read this blog but not the Newfangled newsletter, check out Eric's latest video newsletter, How To Do SEO, Part 2, Farming vs. Hunting. It's about 15 minutes long, but well worth the time spent to watch. |
Tags: video google newfangled search
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Some Good Tech-Related Audiocasts
March 13, 2008 at 8:30 am by Chris| Here are a few links to some interesting tech-related podcasts from this week: Slate Daily Podcast: "Have People Stopped Clicking on Google Ads?" http://www.slate.com/id/2185926/ New York Times Tech Talk: Trends in Global Internet Censorship, iPhone development. http://podcasts.nytimes.com/podcasts/2008/03/12/13techtalk.mp3 Make Weekend Projects: "Make a PDA Notebook" http://blog.makezine.com/archive/2008/03/weekend_project_make_a_pd.html |
Tags: privacy design google software search video audio
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How to Do SEO
February 28, 2008 at 10:30 am by Chris| Eric just posted his latest newsletter, the first in a two-part series on SEO. There is a detailed video that accompanies it. Read it here. |
Tags: search strategy video google newfangled
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Yahoosoft vs. Google?
February 6, 2008 at 9:30 am by Chris| The potential Microsoft acquisition of Yahoo is all over the 'net right
now, and I don't really have much to add to the chatter. However,
yesterday's OnPoint dealt with the subject and included commentary from
Kevin Delaney of the Wall Street Journal, Nicholas Carr, and Dylan Tweney of Wired.com. You can listen to the program here. If you're unaware of this topic, watch the video below for a short overview: |
Tags: social-media software google search
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Understanding Bounce Rates
February 5, 2008 at 11:00 am by Chris| Understanding bounce rate is an important aspect of analyzing your overall statistics, especially when it comes to determining the effectiveness of an individual page. The bounce rate measures the number of visitors to a website that leave before a specified amount of time has elapsed (this time period varies among analytics tools, but typically it is 30 minutes). This means that if a user accesses your site and leaves it within 30 minutes or leaves their browser idle for that time, they will be registered as a bounce. The bounce rate for an individual page of a website is determined by the number of users that access a page and leave the site without clicking to another page within the specified time period. Avinash Kaushik, Google's Analytics Evangelist, has blogged about measuring the effectiveness of your web pages and writes: "My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis based on my experience, but hopefully it gives you a feel for what you are shooting for."One thing to keep in mind is that your expectation for meeting Kaushik's standard on any given page of your site should also be measured against the entrance sources for that page. Depending upon how a user is referred to your site, his or her understanding of the relevance of your site's content to their query will vary quite a bit. For example, if a user searches for "Chris Butler blog" and clicks the link on the search results page that leads them to my blog, it is quite possible that they will immediately leave once they realize that my blog is about web technology and strategy (perhaps the Chris Butler they were looking for is a wedding photographer). The point is that the more specific the search query, the more likely that a user will come to your page "pre-qualified" for the content he or she is about to receive and will not leave the page immediately.
If you take a look at the image to the left, you'll see the top seven entrance sources for this blog, and the corresponding bounce rates for users that entered from those sources. Notice that users that came to my blog directly register a very low bounce rate. This is to be expected since these users know the blog and therefore know generally what information they will be getting. On the other hand, notice that users entering the blog from Google register a higher bounce rate (overall, not too low, though). This is likely due to what I mentioned above about search query specificity. In fact, one of the top search terms that lead users to my blog is "alexa above the fold," yet I only used this phrase once in my blog in a slightly peripheral comment. This means that users coming to my blog after having searched for that phrase should be expected to register a relatively high bounce rate (their bounce rate is 40%). One of the best ways that I have found to increase the number of "pre-qualified" users has been to post my blog articles to Digg. Since I've just gotten started with this, my Digg performance isn't that significant, but what has been important to me is that the users that do come to my blog via Digg register a very low bounce rate consistently. This is because Digg allows you to post a link to an article and then place it within a set of pre-defined categories. If a user clicks to your article from Digg, he or she will theoretically have at least narrowed down to a category of interest and will be "pre-qualified" for the information you provide. |
Tags: strategy software google search
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My Initial Thoughts on Persai
January 31, 2008 at 5:00 pm by Chris
This week, I heard that a new startup, Persai, was going to be opening up invite-only beta testing. While I waited for approval of my invite request, I went to the Persai blog to get any additional information I could before used it. In a post titled, "What is Persai," Ted writes:
Persai is a content aggregator that is specific to your interests. You specify a topic that you're interested in with a few words, and Persai will find new content relevant to that interest and recommend it to you. As you use Persai, it learns about you, and can better recommend content to you. Recommendations are based entirely on content, other users' feedback has no bearing on what Persai recommends to you.The Persai homepage has a more "markety" version of this explanation: "Persai is an intelligent agent who finds content that is relevant to your interests. You tell it what you're into, and it will find some stuff that you might like. The more you use Persai, the more it understands your interests. Persai recommends content for you and you alone. No other user's feedback influences its decisions."After playing with this tool a bit, I can definitely say that it has potential, though it needs work. It seems to offer similar functionality to what you can do by creating an RSS feed for Google blog search results (I wrote about this recently in Building Your Online Reputation), except that Persai's results do not seem to be limited to blog posts.
Persai allows you to set up your interest groups by specifying any word or group of words that describe your interest. You can then label this interest. For example, I created an interest using the words "time travel, future, past, parallel universes, wormholes" and labeled it "time travel." I also set up another interest with only "web design" and labeled it "web design." I wanted to see if the results would vary depending upon how complex your word group is. Incidentally, both groups retrieved only about 4 results for each, so I set up another group with only one word, "technology," and labeled it "technology." This group retrieved about 20 results. As of this writing, the results have not grown. I'm not sure why they are so spare. I also noticed recurring urls in my results, which makes me wonder what unknown factors may skew even a general search.
I'm not sure how Persai "learns about you." There is a feature to 'reject' a result that Persai delivers to you, but there is no indication of how this would impact future searches. Does it just remove a snippet from your results list, or does it actually affect your interest profile (similar to when you reject a song that pops up in a station you configure on Pandora)?When you set up an interest, the site takes a while to retrieve results. In fact, as of this writing, my last three entries never completed. I added two identical entries to see if they would come up with the same results, and they never got passed the "building" phase. This makes me wonder if the duplication uncovered a bug in the site. Unfortunately, if an interest entry is still "building," you cannot delete it from your profile. I also noticed that when you update the words you assemble for an interest, the results don't update or change at all. Overall, there seem to be enough significant issues with the site to hinder it's potential from shining through. Perhaps from a flurry of beta-testing activity, the site is also quite slow and I encountered many error messages as I tried to navigate through my interest groups. I'll be interested to see where this application goes, and if they expand to introduce any "social" features. |
Tags: social-media software google search
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Is that Really You?
January 29, 2008 at 9:00 am by Chris
Unlike some people I know (Able Parris), I have a fairly common name, which means that simply Googling "Chris Butler" won't retrieve any information about me among the top results. I just can't seem to compete with the Chris Butler who makes Space Art or the Chris Butler who does wedding photography in Austin... Even Mark O'Brien has this problem! But then I realized that performing well in an unqualified search (i.e. just "Chris Butler") wouldn't really be that valuable to me, anyway. What would be much more valuable would be to perform well in a slightly more specific search that is actually relevant to who I am (i.e. "chris butler web"). Contrary to common belief, achieving this is actually well within your reach.Since I am happily employed, I am not really looking to improve my standing in search results for any other purpose but to unify my online identity. However, many people will look to improve their standing in a name-based search in order to boost business, especially if their name is their brand (talk to the Chris Butler who does wedding photography in Austin- I'm sure he'd agree). The first step is to determine what your online "hub" is going to be. This could be a personal website, a particular online profile, a blog, or something else. Your hub should be the place that will have the most up-to-date information about you, as well as be the source which you keep up with most often. I chose my hub to be my Newfangled blog. The second step is to utilize social media to point traffic to your hub. If you haven't yet participated in any social media applications, now is a good time to start. Most of these applications allow you to set up a simple profile free of charge, though many offer other utilities that you might find pretty useful for connecting with others based upon interests or other common criteria. Your profile should be consistent among all your social media accounts (stick to a common username, contact details, profile photo, etc.) and should all link to your hub. I would recommend at least setting up profiles with Google, LinkedIn, Facebook, Del.icio.us, Technorati, and Digg. Because your social media profiles will indicate your areas of interest or expertise, you should begin to see an improvement in your standing among qualified search results within a few weeks. Prior to linking up all of my social media profiles to my hub, my standing was pretty poor. Even though I've been consistently working in the web/design/development industry for years, I was nowhere to be found! However, I actually now show up among the top results for many specific searches that are actually relevant to me (i.e. "chris butler blog," "chris butler web," "chris butler design," "chris butler technology," "chris butler risd," etc.). |
Tags: social-media google search
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Sitelinks and Search Snippets Updated
January 22, 2008 at 10:00 am by ChrisIn a past post (Sitelinks and Search Snippets) I mentioned that Google was rolling out a more expanded snippet for URLs that included a mini sitemap for the URL shown. I had also mentioned that Google had not implemented control of these site links for webmasters. As of recently, this is no longer true. Eric sent me the following screenshot (see below), showing that you can now control the sitelinks using Google's webmaster tools. ![]() |
Tags: google search
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Custom Google Search Engine
January 7, 2008 at 3:30 pm by Chris
|
Tags: google search
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Sitelinks and Search Snippets
December 10, 2007 at 10:00 am by Chris
Several Newfangled clients have asked recently about Sitelinks, the list of links that display below some search results in Google which often look like a mini sitemap of the site linked in the results. Google introduced Sitelinks as a snippet feature to make it easier for users to get to the pages on your site that they want. They do this by analyzing your site's structure to find simpler ways to navigate it. Currently, Sitelinks are controlled by Google alone, so there is no way for you to ensure that your site will have them in its snippet. However, a well-structured site that is fully indexable by Google will be more likely to be chosen for Sitelinks. Google has recently updated the algorithm to show up to eight Sitelinks per site, double the amount that used to display, as well as increase the number of websites that will appear in Google with Sitelinks included in their snippet. Also, Matt Cutts, of Google, has recently created a nice short video explaining the overall 'anatomy' of a search snippet. You can read his post here, or watch the video below: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/191055117/ |
Tags: google search
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Blackle, the Green Search Engine
July 27, 2007 at 8:00 am by Chris
Wow! Google could save 750 Megawatt-hours each day if it switched from a white background to a black one, according to Blackle, a website that has already taken the initiative to apply a black background to Google's search engine.As far as I can tell, the search results are the same using Blackle and Google. Here are my Blackle results for "web development," and here are my Google results for "web devleopment." At this point, Blackle is limited to web searches only (no image, groups, video, news, or blog specific searching yet). (FYI: The Wall Street Journal disagrees with the 750 Megawatt-hours a day savings assessment. They argue that the savings would come from CRT monitor useage, a technology already on the decline anyway.) UPDATE: 08/09/2007: Read an official Google blog response to the Blackle idea. |
Tags: technology google search
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If you take a look at the image to the left, you'll see the top seven entrance sources for this blog, and the corresponding bounce rates for users that entered from those sources. Notice that users that came to my blog directly register a very low bounce rate. This is to be expected since these users know the blog and therefore know generally what information they will be getting. On the other hand, notice that users entering the blog from Google register a higher bounce rate (overall, not too low, though). This is likely due to what I mentioned above about search query specificity. In fact, one of the top search terms that lead users to my blog is "alexa above the fold," yet I only used this phrase once in my blog in a slightly peripheral comment. This means that users coming to my blog after having searched for that phrase should be expected to register a relatively high bounce rate (their bounce rate is 40%).
This week, I heard that a new startup,
Persai allows you to set up your interest groups by specifying any word or group of words that describe your interest. You can then label this interest. For example, I created an interest using the words "time travel, future, past, parallel universes, wormholes" and labeled it "time travel." I also set up another interest with only "web design" and labeled it "web design." I wanted to see if the results would vary depending upon how complex your word group is. Incidentally, both groups retrieved only about 4 results for each, so I set up another group with only one word, "technology," and labeled it "technology." This group retrieved about 20 results. As of this writing, the results have not grown. I'm not sure why they are so spare. I also noticed recurring urls in my results, which makes me wonder what unknown factors may skew even a general search.
I'm not sure how Persai "learns about you." There is a feature to 'reject' a result that Persai delivers to you, but there is no indication of how this would impact future searches. Does it just remove a snippet from your results list, or does it actually affect your interest profile (similar to when you reject a song that pops up in a station you configure on Pandora)?
Unlike some people I know (
This is not exactly news, but Google offers a nice tool for creating 
Several Newfangled clients have asked recently about
Wow! Google could save 750 Megawatt-hours each day if it switched from a white background to a black one, according to 

