The Web Smart Blog
The Web Smart Blog exists to extend the information provided in our monthly Web Smart Newsletters. Web information changes so quickly that a monthly publication can't cover enough ground. Also, additional information to past topics can't wait for future publication so we add related newsletter information here.
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GM to put $1.5 Billion Online
March 21, 2008 at 10:42 am by Eric| That's half their current advertising budget! According to a Media Buyer Planner article "GM Changes Game, Puts $1.5 Billion Online GM will shift 1.5 Billion, that's Billion with a capital "B" of their annual marketing budget toward digital marketing. And as Bill Seaver reported in a post on this subject "As goes GM, so goes the country." Mitch Joel also reported in his Six Pixels Of Separation blog post "When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing..." that GM knows this is not good news for traditional marketers. All the more reason for advertising agencies to catch up quick on digital media and Internet marketing. |
Tags: agencies advertising advertising20 onlineadvertising
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More Info on OpenAds
July 9, 2007 at 11:58 am by Eric| Sean Ammirati over at Read/WriteWeb posted some new information about OpenAds, an opensource ad network I mentioned in our newsletter Online Advertising Redux. They have new leadership, a new release, and new reporting features. Check out Sean's post Openads 2.3 Beta Launched, But Google Threat Lurks. |
Tags: advertising20 onlineadvertising openads adnetwork
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A Few Online Advertising Links
June 29, 2007 at 8:05 pm by Eric| I've been busy with the website video this month so blogging’s been light. I've tagged a few sites relating to online advertising to blog about when I got the chance. One was an article at Fast Company covering the FOOA conference (Future of Interactive Advertising). The panel discussed the shift of ad spending drifting away from television and moving toward the Internet. Another interesting site is Openads.org. It's the Linux of Google Ad Words. The open source nature of the platform removes the cost of the ad network and ad delivery provider thus maximizing revenues for the publisher and decreasing costs for the advertiser. Definitely keep an eye on this site. Scott Karp's Publishing 2.0 blog had a great post called Ad Platforms vs. Ad Networks: Who Controls The Advertiser Relationship? It covers the differences between Ad Networks and Ad Platforms and the current roles that Google, Yahoo! and Microsoft are playing in this area. |
Tags: search advertising20 onlineadvertising
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Additional Comparissions of AdWords and Yahoo! Panama
May 7, 2007 at 2:54 pm by Eric| Search Engine Land has posted a article called Key Differences Between Yahoo Search Marketing & Google AdWords. The articles goes into more detail on the differences between the two services, specifically at an interface level. When I was writing Online Advertising Redux I had just set up a Yahoo! advertising account but hadn't run it long enough to report on any findings. So far I'm underwhelmed. I get far more clicks from my Google campaigns than the Yahoo! campaigns for the same keywords. I also did a quick trial of Google's new Pay-Per-Action service. I created a newsletter sign up campaign and immediately received four sign-ups. Unfortunately, they were all bogus email addresses. I've turned off the campaign until I hear from Google about the problem. |
Tags: search advertising20 onlineadvertising adwords
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Is Web Advertising Doomed?
March 23, 2007 at 10:06 am by Eric| Business 2.0 recently sponsored the Next Net conference where Web 2.o CEOs sounded off on how advertising needs to mature to find its place in the conversational web 2.0 Advertising 2.0 world. http://blogs.business2.com/business2blog/2007/03/is_web_advertis.html |
Tags: advertising20 onlineadvertising internetmarketing
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