The Web Smart Blog exists to extend the information provided in our monthly Web Smart Newsletters. Web information changes so quickly that a monthly publication can't cover enough ground. Also, additional information to past topics can't wait for future publication so we add related newsletter information here. subscribe
Web 2.0 ... The Machine is Us/ing Us is a fantastic piece that illustrates the web 2.0 movement toward information collaboration, organization and magnification. For a longer explanation of web 2.0 and all the attention being given to collaborative tagging and community sites like del.icio.us, Flickr, and MySpace read my Web Smart newsletter Wikis, Swikis and Blogs, Oh My! (part one | part two)
John Battell is experimenting with web writing by posting and re-posting his thoughts about the progress of conversational media. As author of The Search and owner of Federated Media he's at the forefront of thinking and doing with regard to Advertising 2.0. http://battellemedia.com/archives/003432.php
Paul Beelen, creative director at El Cielo Agulla & Baccetti in Santiago, Chile wrote a great whitepaper on Advertising 2.0. It's available on his blog at http://www.paulbeelen.com/english/blog.
Newfangled has been
helping ad agencies
with websites and web
advice since our
inception in 1995.
Websites are the
foundation upon
which all web strategies
are built. But robust
web strategies include
content management,
content development,
search optimization,
online advertising, social
media, blogging, link
building, video and
content distribution.
Internet-savvy agencies
understand that the Internet
is no longer just one of many
marketing channels--it is at
the center of them all.
Our agency partners typically
have five to twenty employees,
though some smaller boutiques
or larger vertical specialists fall
within our serviceable range.
"Advertising agencies" do
a lot more than just
advertising. Newfangled
helps them keep pace
with web strategy, design
and development.
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