Screencast: What are Keywords & Why are They Important?

This is the first in a three-part series about search keywords and how they relate to your website.  Today we will discuss the basics of keywords: what they are, and why they are important to you.

This is the first (of many) collaborative screencasts by Brian Chiou and Jillian Kuhn.  We will be hosting a screencast once every two weeks about topics that are important to you and your website.

Keywords: Understand, Analyze, and Make Decisions
Part I: Understanding Keywords

• What search keywords mean to the visitor and to the website administrator
• How keywords demonstrate customer intent
• How to judge customer intent and decide which users to engage
• Understanding which keywords matter to your website or business
• The different types of keywords, including Branded vs. No-Brand

Please use the comments section for any feedback, recommendations, or questions. Thanks again for watching!

Past screencasts by Brian:

• Tracking internal site search with Google Analytics
• Using Internal Site Search report in Google Analytics