In contrast to a fully customized Newfangled site, SelectEdit sites use pre-developed site design structures. Working with a standard set of pre-designed structures helps to simplify the visual design process, further increasing efficiency and reducing development costs. These structures are not rigid templates. The client does not pick template B with color palette D. Rather they are general navigational approaches, and page formats that are common to most sites. They are based on our best navigation practices that we've discovered over the years.

Each structure can be designed or "stylized" according to each clients unique brand identity. They can be pulled, stretched, and stylized with various custom elements. Site styling focuses around general site elements such as color, navigation, typography, and general layout. The site styling process, in conjunction with our standard structures result in a very professional looking, clean, easily navigated site.

For example, we have built a standard top navigation, cascading menu, with side navigation structure. We also have a version with "bread crumb" navigation instead of side navigation to preserve more horizontal screen real estate. We have a structure for main navigation on the side, and a structure that is more fitting for a publication site with room for banner ads. Each of these general structures can be stylized, stretched, and embedded with background graphics, graphic navigation buttons, and custom headers. Additionally, custom design elements can be added to any page's content area using the standard image upload mechanisms. Even with the SelectEdit site style limitations, there is still a great deal of flexibility for design.   next >