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Justin Kerr
Creative Director
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Everyday Design

August 6, 2008 at 3:15 PM by Justin Kerr

Nutrition Facts LabelThere are many instances of design that are part of our everyday lives but don't wind up in Communication Arts or win Webbys. The Nutrition Facts label is a beautiful piece of information design that millions of people see every day but most don't give a second thought.

Prior to 1990, there were no standards for displaying nutrition information on food packaging. That year, Congress passed a law requiring the FDA to develop a new, universal label. It had to convey complex information in a manner that anyone could understand, it had to be devoid of any color or complex graphics to withstand poor quality printing and it had to be as small as possible to accommodate the demands of food manufacturers who did not want to relinquish valuable label real estate.


Tagsinformation_design government design


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