Foreword 2006
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I'm an idea guy. I wish I could say that I'm always a good idea guy, but alas, most of my brilliant notions are better off dead. But one benefit of being an idea guy is that if you have enough of them, once in a while you get a good one. And if you can somehow learn to filter out the bad ones before wasting too much time on them (Oh how I wish I could get back wasted time) you may actually come up with an idea that makes a real difference. We stumbled upon grayscreen prototyping back in the year 2000. This book will tell you all about that story and how it came about.
It is refreshing to me that this idea has persisted so long and has had such a positive impact on our web development company. It has dramatically improved our client's experiences in building their sites and also on the ultimate effectiveness of the final websites themselves.
It's also humbling that for all the complex new ideas about the web and intricate systems and applications we've built over the years, none has so improved our overall experience and success more than the simple idea of communicating about a website by using a website.
As we complete our first decade in the web business we have been looking back at what we've learned and how we can build upon what we've learned as we expand our tools for the future. Our first and foremost effort reflects how important this "grayscreen" process is to everything we do. The first tool set we're improving is the prototyping system we use to communicate effectively with our clients about the structure, content and functionality of their site before design and development begin.
As boring as refining a process may seem compared to all the very cool Web 2.0 applications being innovated today I have no doubt that this is the most productive and effective area we can spend time in to enable us to serve our clients well, and deliver websites to our clients that they love.
Eric Holter
August 21, 2006
It is refreshing to me that this idea has persisted so long and has had such a positive impact on our web development company. It has dramatically improved our client's experiences in building their sites and also on the ultimate effectiveness of the final websites themselves.
It's also humbling that for all the complex new ideas about the web and intricate systems and applications we've built over the years, none has so improved our overall experience and success more than the simple idea of communicating about a website by using a website.
As we complete our first decade in the web business we have been looking back at what we've learned and how we can build upon what we've learned as we expand our tools for the future. Our first and foremost effort reflects how important this "grayscreen" process is to everything we do. The first tool set we're improving is the prototyping system we use to communicate effectively with our clients about the structure, content and functionality of their site before design and development begin.
As boring as refining a process may seem compared to all the very cool Web 2.0 applications being innovated today I have no doubt that this is the most productive and effective area we can spend time in to enable us to serve our clients well, and deliver websites to our clients that they love.
Eric Holter
August 21, 2006
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