Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Client vs. Developer Wars

About this Book

We wrote Client vs. Developer Wars after discovering how radically grayscreen prototyping changed the dynamics of the web development process. Grayscreen prototyping (building a simple HTML model of a website) provides an extremely effective way of communicating a website's content, structure, and functionality before design and programming begin. Prototyping overcomes many other difficulties commonly associated with web development, such as managing expectations, communicating effectively, working through the design process, and creating and delivering content.

Paperback: 84 Full Color Pages
Dimensions: 6 x 9 inches
Price: $24.16 (printed), $1.25 (digital)



What You'll Learn

Chapter 1: A Woeful Tale

Chapter 2: Identifying the Root Problem

Chapter 3: The Discovery of the Grayscreen Development Process

Chapter 4: Benefits of Prototyping

Chapter 5: Principles of Prototyping

Chapter 6: Prototyping Tips

Chapter 7: Introduction to Information Design

Chapter 8: What is Information Design?

Chapter 9: Five Principles of Information Design

Chapter 10: Practical Information Design Tips

About The Author

Eric began his career as Studio Manager at Pagano Schenck & Kay, and then at Leonard/Monahan, where he got his first experience in integrating web development into agency services. In 1995, he founded Newfangled Graphics in his basement in Warren, Rhode Island with current developer, Steve Brock. By 2006, Eric had successfully grown and expanded Newfangled to two offices—in Providence, Rhode Island and Carrboro, North Carolina, and had begun a transition in ownership from him to current CEO, Mark O'Brien.

↑ top