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Newfangled's Client-Facing Project Management Application

From Web Smart Newsletter: Coping with Complexity: Centralized Website Management
By Chris Butler, August 2009
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Coping with Complexity: Centralized Website Management
1.Coping with Complexity
2.Website Management System
3.Advanced Measurement
»Project Management

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At the beginning of this article, I wrote that a centralized Website Management System unified three previously distinct areas: Content Management, Measurement and Project Management. We're working on bringing the third area, Project Management, into the fold now, so I wanted to give our readers a preview of what is to come.

The New My.Newfangled.Com

Today, our clients who have initial projects in process can log in to our system and see links to their prototype, design layouts, and the development version of their site. It's helpful, but beyond what I've listed, a client who can remember or bookmark those links has no compelling reason to return to their my.newfangled.com page. We believe that there is much, much more we could provide to our clients using that interface, and so we've designed a brand new one.



The new My.Newfangled.Com (shown above) includes the ability to access the prototype, design files, the development version of the site, and direct access to the client's Google Analytics account through the tabbed interface at the top. On the right side of the page, we're showing an overview of every Newfangled employee making up the project team and contact information for the Project Managers. Below, we've added a list of resources we believe will be helpful to our clients. These might be newsletters, blog posts, webinars, or other information.

In the main content column, we've added a display of messages added by our Project Managers, which might include reminders of specific deadlines, notes of key decisions made in the process, or other information pertinent to the project. Beneath is probably the most important addition, a project schedule display showing exactly where the project is today in terms of the overall process. Being able to see the project status in such a clear way will greatly reduce the possibility of confusion about deadlines and perhaps even the likelihood of missing one. For greater detail, we've included a list view of each project stage and its progress that can be expanded beneath the chart.

You may have also noticed the bright, orange alert across the top of the page. This would only appear if our System Administrator needed to plan for routine work on our development server which could require a brief, temporary lapse in access to the my.newfangled environment (the interface above, the prototype, design files or the development version of the site). In the event of this kind of maintenance, the alert would appear well in advance to make sure all of our client are aware of it.

The Future of Website Management

We're greatly looking forward to an October release of the new My.Newfangled.Com, which will be the final piece to complete the new Website Management System we've been working on for the past year. Aside from the project management tools I've just reviewed above, the latest release, comprising the update to the CMS and the measurement dashboard and on-page reports, is available now. Our goal has been to create a system that is simple, yet comprehensive, centralized, yet incorporating various streams of data, and above all, one that truly enables its users to effectively cope with the complexity of managing their website. This is the future of Website Management.


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Comments


 russ September 1, 2009 11:29 AM
I am amazed at the unreal information you can obtain from google analytics. I place that javascript code on all my sites.
 Richard September 1, 2009 11:33 AM
You mentioned that third-party applications won't be able to provide the detail of reports that you're pulling in to your system, but if you're using the API, can't they do that too? Maybe I missed the point?
 Chris Butler September 1, 2009 11:45 AM
Russ,

I agree! Google Analytics is incredible, and getting it for free- unreal.

Chris
 Peter Bryant September 1, 2009 11:53 AM
I am consistently amazed at how much info you pack into these articles!
 Chris Butler September 1, 2009 11:54 AM
Richard,

I can see how that point may have needed a bit more clarification. As I mentioned earlier in the newsletter, we are pulling in data from the Google Analytics API and merging it with data that we gather from custom tools within our CMS. Specifically, they are tracking tools that can follow sessions starting from any specified source. We've build individual session trackers for traffic coming in from aliases, newsletters and Google traffic, though they could be amended for pretty much any specific entry point. Once a session is tracked, it is assigned a numeric ID, which remains the session's identification until that user fills out a form on our site. Once that happens, the form data (name, email, etc.) is matched to the numeric ID. Now that I have a name and contact information for the session, I have some very valuable data about my new lead- what pages they viewed, how long they spent on them, etc. Google Analytics does not allow data tracking to specific user information, so it has some limitations in terms of lead management. Aside from looking at this data in terms of a specific person's behavior, it's also helpful to consider user trends- what pages are most viewed from different points of entry, how much time in a session from those entry points, etc.

Now, taking these two sources of data and creating a dashboard around them already exceeds what a third-party script might be able to do, simply by virtue of the custom tracking data. But, having the same company that creates your website also provide these new measurement tools and guidance on how to use and grow them is a unique opportunity. At any point, we could add in custom reports to any individual client's dashboard with ease. This is the main difference I was trying to point out.

Thanks for reading,

Chris
 Nolan September 1, 2009 12:04 PM
Richard,

Chris is spot-on with his description of what our internal tracking tools add to the product and how they operate. When I was developing the new dashboard and integrating the wealth of data that Google provides, it was a challenging endeavor to mix and match it with our own, internal store of data. As Chris stated, Google Analytics is technically capable of tracking individual users' behaviors, but their terms of service prohibit adding any personally identifiable information to a user's Google tracking session.

We've pulled as much data as we could from Google Analytics and supplemented (and surpassed, in some instances) it to provide a lot of insight to not only how the website is performing across all users, but also to narrow in on how specific users use the website.

Nolan
 Sean September 1, 2009 7:26 PM
I like how you are consolidating multiple referrers from the same domain by indenting the subpages. I wish Google did that!
 Chris Butler September 2, 2009 10:44 AM
@Peter Bryant, Thanks, the last few have been pretty dense. I'm intending to do a lighter one at some point...

@Sean, Good eye! Yes, that was a big feature for us. As we were working with Nolan to put together these reports, determining some layout improvements was a big priority, as we were limiting the actual real estate for each report significantly in comparison to Google Analtyics.

For those readers that didn't notice this aspect of the reports (it was shown in the second image on the second page), here's a detail: