Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Chris Creech

Senior Strategist

Chris Creech

Find me on

As the senior strategist for Newfangled, it is my job to help our clients put together a plan of action to achieve the goals of their website: attract more visitors, inform them with quality content, and engage them through calls to action, resulting in more qualified business leads.  I do this through monthly or quarterly consulting calls where we audit site performance in terms of traffic, usability and conversion rates.  I then work with our clients on ways to improve these metrics and put together a plan to capture and nurture leads through the website via our content management system, in conjunction with CRM tools and marketing automation platforms.

A Tar Heel born and bred, I graduated from the University of North Carolina at Chapel Hill  with a BA in Journalism and Mass Communication.  While I'm not in the office, I try my best to stay in shape by training for and competing in triathlons, road races and mud runs.  I also enjoy spending time at the lake on a wakeboard.  If it's too cold to be outside, you can probably find me on the couch watching some Tar Heel basketball.  I also happen to be Newfangled's resident brewmaster.

View all my posts

My Blog Posts

Marketing Automation for e-Commerce

July 28, 2014 at 10:15 am
Used wisely, the tools within a marketing automation suite can help you track, target, and market to your customers in very personalized ways to help increase sales via cross-selling and up-selling.  This is particularly useful for sites that are utilizing e-commerce capabilities.   more

The 5 Must-Use Marketing Automation Features

June 25, 2014 at 9:15 am
There are lots of great features within any marketing automation platform — so much so that it can quickly get overwhelming, especially if you're just starting out. For this article, we've attempted to identify the top 5 features you should utilize to make sure you're getting the most value from your marketing automation implementation.   more

How to Comply with Canada's Anti-Spam Legislation (CASL)

June 11, 2014 at 9:15 am
The new Canadian Anti-Spam law will have impacts on all marketers, whether you are based in Canada or not.  If any of your contacts are opening mail while in Canada, then there are a few changes you'll want to make to help ensure compliance with the new law.   more
↑ top