As the senior strategist for Newfangled, it is my job to help our clients put together a plan of action to achieve the goals of their website: attract more visitors, inform them with quality content, and engage them through calls to action, resulting in more qualified business leads. I do this through monthly or quarterly consulting calls where we audit site performance in terms of traffic, usability and conversion rates. I then work with our clients on ways to improve these metrics and put together a plan to capture and nurture leads through the website via our content management system, in conjunction with CRM tools and marketing automation platforms.
A Tar Heel born and bred, I graduated from the University of North Carolina at Chapel Hill with a BA in Journalism and Mass Communication. While I'm not in the office, I try my best to stay in shape by training for and competing in triathlons, road races and mud runs. I also enjoy spending time at the lake on a wakeboard. If it's too cold to be outside, you can probably find me on the couch watching some Tar Heel basketball. I also happen to be Newfangled's resident brewmaster.
My Blog Posts
The ability to score your new leads is a key piece in the marketing automation puzzle. I've complied 5 tips to get you started in determining which of your leads are the most sales-ready and start marketing to them appropriately. more
Email marketing is critical to your web marketing strategy and should be used to drive leads to take action on your website. Are you giving your messages the attention they deserve to make sure that they are fufilling their role of nurturing leads and driving new business? more
The ability to segment your database based on profile or actions is a powerful part of marketing automation. It will allow you to send much more targeted email messages to very specific audiences based on who they are and how they have engaged with you over time. more