As the senior strategist for Newfangled, it is my job to help our clients put together a plan of action to achieve the goals of their website: attract more visitors, inform them with quality content, and engage them through calls to action, resulting in more qualified business leads. I do this through monthly or quarterly consulting calls where we audit site performance in terms of traffic, usability and conversion rates. I then work with our clients on ways to improve these metrics and put together a plan to capture and nurture leads through the website via our content management system, in conjunction with CRM tools and marketing automation platforms.
A Tar Heel born and bred, I graduated from the University of North Carolina at Chapel Hill with a BA in Journalism and Mass Communication. While I'm not in the office, I try my best to stay in shape by training for and competing in triathlons, road races and mud runs. I also enjoy spending time at the lake on a wakeboard. If it's too cold to be outside, you can probably find me on the couch watching some Tar Heel basketball. I also happen to be Newfangled's resident brewmaster.
My Blog Posts
There was a lot to take in at the 2013 Dreamforce conference. I took note of a few key themes that emerged regarding the use of marketing automation and email marketing. more
What happens to the leads that acrue over time that signed up at one point, but have not been active for a long stretch of time? Usually, they just sit there taking up space in your database. Why not build an automated program that will encourage them to re-engage, and if they don't, remove them from your list? more
Once you have leads in your marketing automation system, you will want to nurture them through the buying cycle. I have put together a simple program that illustrates how this can be done by utilizing your content strategy and a marketing automation program. more