As the senior strategist for Newfangled, it is my job to help our clients put together a plan of action to achieve the goals of their website: attract more visitors, inform them with quality content, and engage them through calls to action, resulting in more qualified business leads. I do this through monthly or quarterly consulting calls where we audit site performance in terms of traffic, usability and conversion rates. I then work with our clients on ways to improve these metrics and put together a plan to capture and nurture leads through the website via our content management system, in conjunction with CRM tools and marketing automation platforms.
A Tar Heel born and bred, I graduated from the University of North Carolina at Chapel Hill with a BA in Journalism and Mass Communication. While I'm not in the office, I try my best to stay in shape by training for and competing in triathlons, road races and mud runs. I also enjoy spending time at the lake on a wakeboard. If it's too cold to be outside, you can probably find me on the couch watching some Tar Heel basketball. I also happen to be Newfangled's resident brewmaster.
My Blog Posts
You've taken the plunge and made the investment in purchasing marketing automation software. Now you have all of these tools at your disposal but are unsure where to begin. The good news is that if you keep a few key principles in mind to focus your efforts in the right places, then you should see success in no time! more
If you're using marketing automation software, then you have no excuse for not running A/B tests on every email that you send out. There’s no need for screen-capture software or in-person testing; it’s a built-in function of most every marketing automation and email delivery tool. And, at very low cost in terms of time and money, you're sure to yield some pretty interesting insights that will help you refine your email marketing efforts moving forward. more
As a follow-up post to last week's look at why marketing automation implementations can fail, I wanted to highlight another common recipe for failure - having great robust marketing automation tools, but not knowing how to use them and not having the proper training and guidance to use the effectively. more