As the senior strategist for Newfangled, it is my job to help our clients put together a plan of action to achieve the goals of their website: attract more visitors, inform them with quality content, and engage them through calls to action, resulting in more qualified business leads. I do this through monthly or quarterly consulting calls where we audit site performance in terms of traffic, usability and conversion rates. I then work with our clients on ways to improve these metrics and put together a plan to capture and nurture leads through the website via our content management system, in conjunction with CRM tools and marketing automation platforms.
A Tar Heel born and bred, I graduated from the University of North Carolina at Chapel Hill with a BA in Journalism and Mass Communication. While I'm not in the office, I try my best to stay in shape by training for and competing in triathlons, road races and mud runs. I also enjoy spending time at the lake on a wakeboard. If it's too cold to be outside, you can probably find me on the couch watching some Tar Heel basketball. I also happen to be Newfangled's resident brewmaster.
My Blog Posts
Used wisely, the tools within a marketing automation suite can help you track, target, and market to your customers in very personalized ways to help increase sales via cross-selling and up-selling. This is particularly useful for sites that are utilizing e-commerce capabilities. more
There are lots of great features within any marketing automation platform — so much so that it can quickly get overwhelming, especially if you're just starting out. For this article, we've attempted to identify the top 5 features you should utilize to make sure you're getting the most value from your marketing automation implementation. more
The new Canadian Anti-Spam law will have impacts on all marketers, whether you are based in Canada or not. If any of your contacts are opening mail while in Canada, then there are a few changes you'll want to make to help ensure compliance with the new law. more