As the senior strategist for Newfangled, it is my job to help our clients put together a plan of action to achieve the goals of their website: attract more visitors, inform them with quality content, and engage them through calls to action, resulting in more qualified business leads. I do this through monthly or quarterly consulting calls where we audit site performance in terms of traffic, usability and conversion rates. I then work with our clients on ways to improve these metrics and put together a plan to capture and nurture leads through the website via our content management system, in conjunction with CRM tools and marketing automation platforms.
A Tar Heel born and bred, I graduated from the University of North Carolina at Chapel Hill with a BA in Journalism and Mass Communication. While I'm not in the office, I try my best to stay in shape by training for and competing in triathlons, road races and mud runs. I also enjoy spending time at the lake on a wakeboard. If it's too cold to be outside, you can probably find me on the couch watching some Tar Heel basketball. I also happen to be Newfangled's resident brewmaster.
A Sample Of My WorkNational Center for the Middle Market Methodologie ReCourses - David Baker Callahan Creek
My Blog Posts
If you're using marketing automation software, then you have no excuse for not running A/B tests on every email that you send out. There’s no need for screen-capture software or in-person testing; it’s a built-in function of most every marketing automation and email delivery tool. And, at very low cost in terms of time and money, you're sure to yield some pretty interesting insights that will help you refine your email marketing efforts moving forward. more
As a follow-up post to last week's look at why marketing automation implementations can fail, I wanted to highlight another common recipe for failure - having great robust marketing automation tools, but not knowing how to use them and not having the proper training and guidance to use the effectively. more
I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t think that the reason that most of those fail is due to the software itself — there is some great MAT software on the market right now. The reason they usually fail is ultimately due to misguided expectations on the part of companies using that software. Here's a quick look at how to set your expectations realistically and set yourself up for success. more