Building Email Lists

Using well targeted, permission based email lists is a perfectly appropriate and effective means of marketing. But it is also expensive. While we would never recommend using bulk spam addresses, or extremely low priced targeted lists (which is just spam in disguise) to save money, we do recommend building your own lists by gathering email addresses from a website. Sign up forms on a website creates a qualified and targeted prospect list. Always use these addresses appropriately.

When sending out a few hundred emails, Outlook or other email clients may suffice. But sending thousands of emails will require an email sending service. These services not only send email, but they usually also offer list buying and list management services. There are bandwidth and server capacity issues to consider when sending out large numbers of emails. Large lists require a system that can handle hundreds of bounce back emails, perform list cleaning, remove duplicate emails, and handle unsubscribe features. We have listed some professional services below.

As long as email is used appropriately and sensitively it can generate leads and make sales. While we use our own email newsletter system, which has advanced features that tie into our tracking system, there are a few other professional services we can recommend.