Brian Chiou's Blog
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Using Google Analytics? Here's a tool that I find useful.
September 3, 2009 at 8:33 am by Brian ChiouI recently started using a plugin for my browser (Mozilla Firefox 3.5), which allows me more control over the data that Google Analytics has collected for me. For more information about what enhancements are granted and where you can add this plugin, click the read more link. This simple plugin is located at the following URL : http://www.vkistudios.com/tools/firefox/betterga/index.cfm.
What the plugin enhances?
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Tags: tools google analytics, Better for Firefox plugin Google,
EmailComments (4) Google Analytics Individual Qualification
August 30, 2009 at 5:34 pm by Brian Chiou"I am qualified?". Months of using Google Analytics and two weeks of studying "Google Conversion University" and "Google's Help Center", I've passed the Google Analytics Individual Qualification Exam. What does it mean to be qualified though? I'm still struggling to find out that answer as well. However, I now feel justified for taking the time while at work to study Google Analytics material and the time I spent studying while at the comfort of my own home. (Thanks to Newfangled for always advocating personal growth and development even during work hours.) The rest of the blog post will discuss preparation for the exam as well as what to expect before and after the exam.
Exam details
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Tags: google proficiency analytics, GAIQ, qualification exam,
EmailComments (1) 301 redirects, the Newfangled way.
July 27, 2009 at 9:46 am by Brian Chiou| This blog post will explore what a 301 redirect is, why we use them, and how to set them up with Newfangled CMS. Newfangled generally advises clients to use 301 redirects when transitioning from an old website to a new website. What is a 301 redirect? A 301 redirect is when a URL : http://www.oldsite.com/old_post_about_product is redirected to http://www.oldsite.com/old_post_new_URL
The value 301 indicates that this redirect is permanent. This tells Google that, the old_post_about_product URL is permanently redirecting to /old_post_new_URL Here is a classic example of why you’d set up a 301 redirect. Imagine if you’re transitioning from an old site to a new one compliments of Newfangled. More than likely, your site structure will not be a 1 to 1 correlation from your old site compared to your new site. The old developer before Newfangled programmed his site in .asp, and the list of products for your company are found at the following URL.
A friend of Brian’s, sent him a link before the new site went live linking him to some fantastic product Newfangled offers. Brian, being not-so-diligent-at-email-checking pins this e-mail to review in a later date. Meanwhile, site.com asks Newfangled to go ahead and transition their old site to the new site. Keep in mind, site.com will remain the same, but the product page is now located at http://www.site.com/products Brian opens up his e-mail, and clicks on the link http://www.site.com/product.asp to check out his friends recommendation.
ASSUME a 301 redirect was set up, what would happen!? *Sometime in the past, future? Fine Fine.. sometime before the site goes live on Newfangled’s staging server* The admins at site.com take the advice of the “oh-so-wise words of Newfangled employees” in creating 301 redirects from their old site to the new one. The admins visit the CMS, and pull down the Do Stuff Menu.
They then click on “Add 301 Redirect”
For original URL, they fill in the fields with the relative URL of the products page. (relative URL, is everything after site.com) So, for Original URL, they put in the value /products.asp The team gets together, and reviews the site Newfangled put together for them. Newfangled has placed the products page at the following location, http://www.site.com/products Therefore, the Admins place /products within Redirect URL. .... *skip ahead to the future where Brian opened his e-mail* Brian clicks on the link http://www.site.com/product.asp... he is then redirected to http://www.site.com/products and sees the AWESOME product his friend suggested to him. |
Tags: 301_redirects setting_up_301_redirects 301_redirect_CMS
EmailComments (2) Advanced Segmentation for Google Analytics - the why without the how
May 6, 2009 at 12:00 pm by Brian Chiou
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Tags: why_segmentation advanced_segmentation google_analytics_segmentation
EmailComments (0) How fast are we advancing?
March 30, 2009 at 10:36 pm by Brian Chiou| Excellent video I came across. It really makes you wonder how we ever got to where we are so quickly. If this video interests you, please also read Chris's blog about Digital Conservation which also has some eye-popping statistics.
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