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Christopher Butler
Vice President
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Blasting the Myth of the Fold

August 14, 2007 at 3:45 pm by Chris

Quick Summary:
1. Users Will Scroll (there is no fold).
2. 60% of initial page views are interior pages.
3. When designing a homepage, less is more.
Eric linked me to Boxes and Arrows, which is currently featuring this article. Please read it! I completely agree that most users are very comfortable with vertical scrolling and have likely come to expect it of their web browsing/reading experience. The author cited this article by everyone's favorite web guru, Jakob Nielson, which is also worth a read (if you can bear to look at it without crying ;-) ).

Update: This was also a helpful article describing the new roles of the hompage.


Tagsweb-development user-interface-design design


Comments


 Anonymous August 17, 2007 3:52 PM
Thanks for the heads up on the Boxes and Arrows article, Chris. Now we just have to figure out how to enlighten our clients about the myth of the fold.