Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Time To Get Gmail

I've planned on writing about Gmail for a while now, but truth be told this month was supposed to be part one in a two part video newsletter about How to Do Search Engine Optimization. I was going to shoot the video this past Saturday, and was heading out the door when I decided to test my camera first. Good thing I did. Turns out Panasonic hasn't released a camcorder driver that's compatible with my new Vista laptop. So I have to decide whether to wait until they do provide a driver, or buy a new camcorder. As a result, Gmail has suddenly moved up on my editorial calendar.

Since my operating system failed me, it's fitting that I write about Gmail instead. My initial motivation for using Gmail was to become platform independent. I want to be able to work from any computer, anywhere in the world.

Why I Needed a New Email Solution

Back in June 2006 Newfangled was moving into our temporary new digs on West Weaver Street in Carrboro, NC. (Now we're in a more permanent location down the street--check out Chris Butler's Picasa Album of our new place.) Since having made the move to NC in 2005, I had been working from home. Problem was, I had two different computers, my home office computer and my computer at the office. When I was at the office I couldn't access my files at home, and I couldn't get to my old emails stored in Outlook on my home computer. I tried a bunch of things. A remote access system called Avvenu worked pretty well to access random documents. I also tried using my Treo with Windows Mobile to sync up my email and docs which didn't end up working very well. Everything I tried seemed kludgey, and email was the biggest problem. It was time to try Gmail.


Russell Blanc | January 30, 2008 8:40 PM
Hi Eric. You sold me. I have been using Yahoo email from the inception, but I am tired of the lousy spam filters...

You really sold me on the fact that I have many websites and many emails and I have been looking (unsuccessfully) how to manage all those email inboxes. I think GMail has a solution so you say.

I will give them a try. Thanks. Nice article.
Jeanine | January 30, 2008 10:52 PM
What about the issue of Gmail archiving email?

Ostesnibly because they are planning some type of targeted advertising based on the content of the email.

The archiving is supposed to be anonymous, but if/when the storm troopers show up at their door, I think many people may find out that things weren't so anonymous after all.

And as many media stars and politicians have found out, even the most innocent statements can be taken out of context and used against you.

I do personally will not conduct business with people over Gmail and also tell my clients not to.
Dobes | January 31, 2008 1:21 AM
Actually, they have added a 'Delete' button a long time ago.

However, I don't think that this conspiracy theory about Google collecting data for future marketing campaigns holds much water.

First, it applies to ANY web-based email - including MSN Hotmail!, Yahoo! Mail, AOL, and so on.

Not only that, but it ALSO applies to offline mail. For example, ISPs could archive all the mail that goes through their servers.

Public companies are now required to archive emails for many years for legal purposes, and it's possible they'd sell those email databases off to spammers and data miners if they went out of business.

So, the truth is that if you don't want your email to be archived and used for marketing purposes, you'd better just stop using email! Or, only use encrypted email.

Chris | January 31, 2008 9:15 AM
I think the privacy concern is at least valid, especially considering that Google didn't exactly inspire the privacy cognoscenti with confidence after their dealings with the Chinese government. However, I am hopeful that as U.S. government policy begins to solidify in regard to issues of online privacy, Google will fall in line.

On that note, here's a link to an article discussing former Democratic candidate Chris Dodd's challenge to Google to be leaders in privacy.
Chris | February 1, 2008 4:02 PM
I also noticed today that if you receive an email that refers to a shipment and tracking number, Gmail will display a link to track that package in the sidebar (see below):

Justin | February 13, 2008 4:21 PM
Curse you, Eric! You persuaded me to use Then you lured me into trying Google docs. Now...I' Can't...resist.
Jane | March 2, 2008 10:43 AM
I've been using GMail (or 'GoogleMail' as we have to say in the UK. Sigh.) for about six months and I think it's great, too.

Interested to hear that you don't use Labels, Eric; that you just archive or delete. Hmm...

With my poor Teflon brain ('nothing sticks' :-) ) I could come a cropper there. But I can see how just archiving some emails would be an advantage.

So I don't think I'll be going back to Mail or trying Entourage.

Don't get on with Google Docs so much, though.
Lukeither Willingham | August 13, 2008 3:52 PM
Eric, I'm a web designer and needed to locate details about Gmail for a client. Although, I've had my Gmail account for a few years, I had no idea how effeciently it allows you to manage your business.

I love the search feature and archive features.

↑ top