Let's flesh this out a little with a concrete example. A couple months ago I wrote a newsletter for my site and called it "Words Make the Web Work." Nice title, if I do say so myself. Unfortunately, if someone is interested in the importance of website content, they aren't going to type "how words make the web work" into Google. Rather, they would type in something like "importance of website content." Unfortunately, that clever title of mine is not helping me at all, because it does not contain any of those words. Good thing I took my newsletter and broke it up into smaller content pieces and titled one of these new search engine sensitive pages "Importance of Website Content." Now, when someone searches Google using the phrase "Importance of Website Content" they will see my page listed in Google. Since I create many of these pages every month, my search engine traffic is steadily growing. Every so often I get lucky and stumble upon a phrase that performs extremely well, like my "ajax website examples" page, which generates lots of visits.

There you have it... Newfangled's website marketing strategy. Go with the flow. People have to use highly targeted phrases and search terms to find anything useful, so give them something useful to find! And give them a lot of it!

It comes down to content. If your website has five pages, there are only five occasions for refined searches to come across your content. If you have five hundred, you'll have a lot of traffic. You're not likely to have five hundred pages right away. But if you add one article per month and break that article up into several "search engine sensitive" pages, you'll soon be on your way to building an archive of helpful content that will increase your traffic... and your business.