Average Website Traffic Statistics

From Analyzing Website Traffic by Eric Holter

Another gauge of performance is the average number of pageviews and average length of a session. This information is useful because it shows the "stickiness" of your site. Having started a session, do your users stick around and look at lots of information, or do they leave after hitting the home page? The average number of pageviews tells you how your site is performing. The average length of stay is related to the pageviews, but indicates how intensely people are looking at your site. For example, you might only have two or three average page views, but a long average session time. This would imply that while people are only looking at a few pages, they are really reading those few pages carefully. Conversely, you might have high page views but low length of time, indicating that people are clicking through your site a lot but aren't really reading it very thoroughly.

Again, comparing these aspects of your site to other sites is problematic. Some kinds of sites are always going to out-perform others simply by their nature. But for the sake of generic benchmarking I went through a sampling of the sites on our server and ran some averages. Here is a breakdown of the sites we've developed.

Pageviews and session length benchmarks

The average number of pageviews (based on roughly six months of data) was 4.6 pages viewed per session. The highest number of pageviews among the sites we reviewed was 13.5 per session and the lowest was 1.7.

The average duration of site sessions was 4:53 minutes with the longest average being 12:16 minutes and the lowest length of session being only 2 minutes.

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Generating Traffic | December 29, 2008 11:42 PM

I don't know if you are interested, but I was able to generate approximately 1200 visitors in a given month. I wrote a small article about the steps I took to do it. I did it all for free. Anyway here is my link. http://www.backyardengineer.com/web_traffic.html
I hope that is usefull.

Kevin

p.s. please feel free to check out the other pages on my site. I have put some time into it. Thanks

ramesh | December 30, 2008 11:27 PM

traffic

ktrout | April 14, 2009 2:33 PM

how come referrals are calculated by "sessions"? if a session is a unique visitor to our site, how come the referral sessions are higher, than my unique visitors?

syed | April 18, 2009 10:18 PM

We are developing our website, we have just started it. We don't know where these visitors are coming from, almost 300 hundred every month and increasing.Is this normal?, we have not started advertising our website yet.

Annete | May 2, 2009 12:39 PM

Who can help me to find what is the average conversion rate download/buy? I am receptive to any suggestions!
10xs

lee pearl | May 7, 2009 12:01 PM

Great article.

They say that conversion rates are about 200/1. i.e if you get 600 hits per day then you should get 3 sales/downloads.

Sci-Fi-Si | February 11, 2010 7:52 PM

An interesting article, but....4:53 - That's a really long time - especially as an average.13.5 Page views as an average really is extreamily high, I don't think I have ever clicked on that many links on any website I have ever visited (except maybe MySpace / Facebook).I'm not suggesting that these figures of yours are pure fantasy but they're so mind bogglingly high I find it a bit hard to accept. I would say my average number of clicks on a site is between 0-3, which either makes me an extreamily unique surfer or the sites you're developing are of such complexity, depth and involvement that I must be missing something.Facebook - Now that site I could easily believe has an average of 10-50 clicks per visit, but anything other than a social networking, dating or otherwise members-only site just couldn't require that number of clicks.If any site does require 13 clicks (on average) - especially if it's an information site it's a very bad thing. Any site that requires 13 clicks if it's an e-commerse site is also extreamily bad.'More' is not always better and in some cases 'more' is an extreamily bad thing.Number of visitors - not 'hits' is what counts. 'Hits' are simply the number of files being served by your server, this means html pages, jpg's, gif's, png's banners you name it anything your server sends is a 'hit' and the more it has to send for each visitor the worse it is. Everytime Googlebot visits it's a hit - etc...I publish a site with 1,500 visitors pcm without any advertising other than organic search engines, but the average page views are closer to 2 and the length of stay is normally about 2 mins.I only mention this because novice publishers/developers are often lead to believe that being #1 in Google for a search phrase means they'll be making millions - this is not so. I hate to burst the bubble, but so many people are being mislead that I needed to say something on this.Maybe I should build a members only site...?All the best.

Kelly Daugherty | February 26, 2010 5:45 PM

I get on average 10,000 hits a month. Is this a good amount of hits?

http://www.kellydaughertyphotography.com