Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Average Website Traffic Statistics

Another gauge of performance is the average number of pageviews and average length of a session. This information is useful because it shows the "stickiness" of your site. Having started a session, do your users stick around and look at lots of information, or do they leave after hitting the home page? The average number of pageviews tells you how your site is performing. The average length of stay is related to the pageviews, but indicates how intensely people are looking at your site. For example, you might only have two or three average page views, but a long average session time. This would imply that while people are only looking at a few pages, they are really reading those few pages carefully. Conversely, you might have high page views but low length of time, indicating that people are clicking through your site a lot but aren't really reading it very thoroughly.

Again, comparing these aspects of your site to other sites is problematic. Some kinds of sites are always going to out-perform others simply by their nature. But for the sake of generic benchmarking I went through a sampling of the sites on our server and ran some averages. Here is a breakdown of the sites we've developed.

Pageviews and session length benchmarks

The average number of pageviews (based on roughly six months of data) was 4.6 pages viewed per session. The highest number of pageviews among the sites we reviewed was 13.5 per session and the lowest was 1.7.

The average duration of site sessions was 4:53 minutes with the longest average being 12:16 minutes and the lowest length of session being only 2 minutes.


Craig Desmarais | August 13, 2013 1:51 PM
Great post. Do you have any reports on industry averages for things like bounce rate, campaign conversions, ecommerce cart abandonment, etc?
Brad@projecturbanfoodforest | July 14, 2012 11:10 AM
Site stats vary between Cpanel and webstats also finding webmaster tools puts up differing values, which to believe?
Most Expensive | December 9, 2011 4:41 AM
Great ! thanks for given such type of information.
Alex @ Miamionadime | September 7, 2011 5:21 PM
By the way my page view says: 16,881
Alex | September 7, 2011 5:19 PM
I wonder the same thing! My google analytics reports 8600 visitors in 21 days. Is that bad? low? I really don't get the traffic thing yet! Thanks!
Mike Piccirillo | July 25, 2011 6:14 PM
My website has been open for 4 months now and averages 15000 hits a month, average of 30 unique visits a month and over 5000 total visits in 130 days.
Is this good for a new website?

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